Responsibilities

• Strategic PR Planning: Develop and implement a comprehensive public relations strategy that aligns with Qualtrics' overall business objectives and enhances brand visibility, reputation, and thought leadership.
• Media Relations: Cultivate and maintain relationships with key media outlets, journalists, and influencers. Proactively pitch stories, respond to inquiries, and secure media coverage that highlights Qualtrics’ innovations and achievements.
• Team Management: Lead, mentor, and develop a high-performing PR team of professionals and oversee global agency partnerships. Provide guidance, set goals, and conduct performance evaluations to ensure team members are achieving their objectives and growing in their roles.
• Crisis Communication: Develop and manage crisis communication plans, proactively addressing any potential issues that may impact Qualtrics' reputation. Coordinate rapid response strategies in collaboration with internal stakeholders.
• Content Development: Collaborate with the content and marketing teams to create compelling press releases, media kits, and other communication materials that effectively convey Qualtrics’ value proposition and key messages.
• Events: Plan and execute media events to promote thought leadership and increase media exposure for Qualtrics.
• Analytics and Reporting: Track and analyze PR performance metrics, providing regular reports to senior leadership on media coverage, sentiment, and impact on brand reputation.
• Stakeholder Collaboration: Work closely with executives and internal teams, including product marketing, customer success, and corporate communications, to ensure alignment on messaging and branding initiatives.

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field; an advanced degree is a plus.
• 10+ years of experience in public relations, with at least 3 years in a managerial role.
• Proven track record of successful media relations and crisis management, particularly in technology and healthcare environment.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present ideas clearly.
• Strong leadership abilities with experience managing teams and fostering a collaborative work environment.
• Proficient in PR analytics tools and measuring media impact.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Passion for innovation and helping organizations leverage data to drive decision-making.

Benefits

• Qualtrics Experience Program - A bonus each year for an experience of your choosing
• Worldwide and diverse community that enjoys helping each other
• At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team
• The Qualtrics Hybrid Work Model : While this role is exempt from working in office, our hybrid work model remains elegantly simple for the rest of the company: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #remote