Responsibilities

• Developing and executing a proactive PR strategy that delivers consistent, high-visibility announcements and thought-leadership placement.
• Building and nurturing deep relationships with journalists, editors, influencers, and key media outlets in the Web3 space (CoinDesk, CoinTelegraph, Decrypt, The Block, etc.).
• Crafting compelling press releases, media kits, op-eds, bylines, and storytelling assets that translate complex Layer-0 technology into clear, exciting narratives.
• Coordinating tightly with product, partnerships, and marketing teams to maximize coverage around testnet launches, token events, enterprise integrations, and major milestones.
• Managing both proactive outreach campaigns and reactive media opportunities while positioning Autheo as the leading sovereign infrastructure solution.
• Tracking PR performance, media sentiment, and coverage metrics to continuously refine and amplify results.
• Secure and publish a consistent volume of high-impact articles, features, press releases, and announcements in major crypto, blockchain, and tech media outlets.
• Create and execute strategic social media postings and campaigns that amplify PR initiatives and drive greater visibility and engagement.
• Proactively build upon and expand existing relationships with journalists, editors, and industry influencers while cultivating new high-value media contacts.
• Deliver measurable PR results through increased media coverage, industry buzz, and attention around Autheo’s key milestones, partnerships, and launches.