Head of Product Marketing at Armis Security | Boston, MA | $220K/yr – $280K/yr

Head of Product Marketing

Boston, MA (Remote)

$220K/yr – $280K/yrSenior Level15+ years expFull time

Posted 3 months ago

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Job Summary

Drive Armis' cross-portfolio marketing strategy and executive-facing storytelling to accelerate growth in IT, OT, IoT, and IoMT.

Own strategic marketing leadership across the portfolio and GTM efforts.
Must-have: 15+ years in B2B cybersecurity or high-scale SaaS marketing.
Standout: Proven ability to influence C-level executives and lead global teams.

Job Description

Responsibilities

Strategic Growth: Identify expansion opportunities within the Armis portfolio, specifically targeting the convergence of IT, OT, IoT, and Medical IoT (IoMT)
Differentiated Messaging: Develop high-impact messaging that articulates the Armis value proposition across the entire asset attack surface, ensuring resonance with both technical buyers and C-suite executives
Analyst Relations Leadership: Own the strategic relationship with industry analysts (Gartner, Forrester, IDC, etc.). Drive the briefing calendar, manage evaluation cycles, and ensure Armis’s innovation roadmap is accurately reflected in influential market reports
Market Intelligence: Oversee deep-dive research into market requirements, macroeconomic trends, and the competitive landscape to keep Armis two steps ahead of legacy security vendors
Cross-Functional Synergy: Partner with Product Management, Business Unit leaders, and Sales to design the "Go-to-Market" strategies and resource alignment necessary to exceed corporate ARR objectives
Thought Leadership & Brand: Collaborate with brand and editorial teams to elevate Armis’s storytelling, positioning the company as the definitive authority in Asset Intelligence and Cyber Exposure Management
Content & Campaign Architecture: Design the global content strategy for product launches, demand generation, and website presence, ensuring a consistent and compelling voice
Sales & Partner Enablement: Lead the creation of world-class enablement materials, equipping our global sales force and channel partners to win in complex, competitive environments
Team Leadership: Provide world-class mentorship to the Product Marketing and AR teams, managing the hiring, development, and retention of top-tier marketing talent
Executive Influence: Reporting to the CMO, act as a key member of the Marketing Executive team, bringing a product-centric lens to quarterly reviews and long-term strategic planning

Requirements

Experience: 15+ years of relevant marketing experience, with a heavy focus on B2B cybersecurity or high-scale SaaS
Education: BSc/MSc or MBA in Marketing, Communications, or a related technical field
Cybersecurity: Deep expertise in the cybersecurity landscape, specifically in asset management, vulnerability management, or OT/IoT security
Analyst Relations: Proven track record of successfully managing or collaborating with Analyst Relations and influencing "Leader" placements in major industry reports
Growth Mindset: Demonstrated success in building and scaling marketing functions within hyper-growth, "Unicorn" environments
Master Storyteller: The ability to distill complex, technical AI and networking concepts into memorable, "human-centric" narratives
Systemic Thinker: A relationship builder who can connect the dots between Product, Sales, and Customer Success to create a unified market front
Global Leader: Experience managing large, distributed teams across multiple time zones with a focus on high-velocity execution and detail
C-Level Presence: Exceptional communication skills with the confidence to influence and advise C-level executives both internally and externally