Responsibilities

• Create and own the enterprise portfolio marketing strategy for consumer credit cards across the customer lifecycle.
• Establish a strategic framework that aligns onboarding, engagement, spend activation, relationship deepening, retention, and loyalty efforts around customer needs and business objectives.
• Develop a multi-year vision for portfolio marketing that supports growth, profitability, customer satisfaction, and franchise loyalty.
• Continuously evaluate customer behaviors, market trends, and competitive dynamics to identify new opportunities for growth.
• Lead the end-to-end customer experience following account acquisition.
• Develop personalized lifecycle journeys that create value at every stage of the customer relationship.
• Ensure customer communications and experiences are relevant, timely, and aligned to customer needs and preferences.
• Champion a customer-first mindset across all portfolio marketing initiatives and decision-making processes.
• Partner with Product, Analytics, Customer Experience, Digital, Operations, and Technology teams to remove friction points and improve customer outcomes.
• Increase customer activation, engagement, usage, and retention across the portfolio.

Requirements

• 12+ years of progressive experience in marketing, portfolio management, customer lifecycle management, CRM, or related disciplines.
• Proven experience leading customer lifecycle marketing, portfolio marketing, or retention marketing functions at scale.
• Demonstrated success developing strategic frameworks that drive measurable customer and business outcomes.
• Strong experience leveraging customer analytics, segmentation, personalization, and marketing technology platforms.
• Track record of leading high-performing teams and managing senior-level stakeholders.
• Experience managing significant budgets and delivering measurable ROI.
• Financial services, credit card, payments, or consumer banking experience.
• Experience leading customer journey transformation initiatives.
• Strong understanding of lifecycle marketing, loyalty strategy, retention, and customer value management.

Preferred

• MBA or advanced business degree preferred.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law