Head of Portfolio Marketing

New York, USA (On-site)

$170K/yr – $200K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive the co-brand card product strategy and portfolio performance.

  • Own development and execution of the Co-Brand Card strategy and portfolio growth.
  • Must-have: 10+ years in product management/payments or financial services with co-brand card programs.
  • Standout: Cross-functional leadership across marketing, partnerships, risk/compliance, and data-driven optimization.

Job Description

Responsibilities

  • Support the development and execution of the Co-Brand Card strategy
  • Manage the performance of the co-brand card portfolio, including growth, profitability, and customer engagement metrics
  • Collaborate with internal teams and external partners to deliver differentiated card solutions
  • Lead multi-channel marketing initiatives to drive acquisition, activation, and usage
  • Manage product lifecycle activities including enhancements, pricing, and positioning
  • Analyze market trends and customer insights to inform product innovation
  • Partner with marketing, sales, and relationship teams to execute targeted campaigns
  • Monitor portfolio performance and identify opportunities for optimization
  • Ensure compliance with regulatory requirements and internal risk policies
  • Contribute to cross-functional initiatives including platform migrations and digital enhancements
  • Support vendor management and partner integration efforts

Requirements

  • Bachelor’s degree or equivalent work experience
  • 10+ years of experience in product management, payments, or financial services
  • Experience working with co-branded credit card programs or strategic partnerships

Preferred

  • Proven ability to manage and grow card portfolios including strong competency using data to identify trends and opportunities
  • Experience with multi-channel marketing strategies and campaign execution
  • Strong understanding of customer segmentation and lifecycle marketing
  • Excellent communication, analytical, and problem-solving skills.
  • Proven ability to influence without direct authority
  • Experience building strong, trusted, high performance relationships with external partners
  • Ability to work in a fast-paced, matrixed environment
  • MBA or advanced degree preferred
  • Co-brand product strategy and execution

Benefits

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
  • Review our full benefits available by employment status here .
  • U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
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U.S. Bank National Association

3.5 Glassdoor

At U.S. Bank, we help millions of clients achieve their goals with a balance of best-in-class technology and human expertise tailored to individual needs. As the fifth-largest commercial bank in the United States, we’ve built a reputation for strength and stability across a diversified mix of businesses, including commercial and institutional banking, business banking, payments, wealth management and consumer banking. We’ve been named one of the World’s Most Ethical Companies® by the Ethisphere Institute and the most admired superregional bank by Fortune. In addition to thousands of branches serving consumers, U.S. Bank offers a complete suite of products, services and strategic partnerships for business. Within our Wealth, Corporate, Commercial and Institutional Banking division, we serve more than half a million clients across the country and around the world, ranging from wealthy individuals and families to the largest corporations, including 90% of Fortune 1000 companies.We’re also consistently recognized as a great place to work. We’re shaping our company culture with intention, focused on creating a workplace where it’s safe to speak up, share ideas and try new things. We’re proud to be recognized as a “Best for Vets” employer by the Military Times and included on Fair360’s (formerly DiversityInc.) list of Top 50 Companies for Diversity. U.S. Bank, NA. Member FDIC. Equal Housing Lender.

Founded in 1968
Minneapolis, Minnesota, USA
80K employees (1,757 in marketing)
59% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
27.4M
Monthly Google Ads Budget
$531.7K
Traffic Source Mix
Search
20.5%
Direct
74.2%
Referral
4%
Social
0.3%
Paid
1%

Headcount Trend

Current headcount: ~80.7K

Marketing Team

Marketing Team Size
1,168 (1% of company)
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$991M
Last Raise
$55M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2023
    Post IPO Debt • $55M
  • Aug 2023
    Post IPO Debt • $936M

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