Head of Performance Marketing at Pettable | USA | $130K/yr – $150K/yr

Pettable

Head of Performance Marketing

USA (Remote)

$130K/yr – $150K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own multi-channel paid growth across Google, Meta, and emerging channels with a structured testing program, a heavy budget, and a clear measurement model that ties spend to new clients and CAC.

Growth ownership: channel strategy, testing velocity, and creative iteration across paid media to lift funnel performance.
Measurement and reporting: attribution clarity, dashboards, and weekly decision cadences tied to CAC and new client impact.
New channel evaluation: rapid piloting of additional bets with an evidence-first approach to scale proven winners.

Job Description

Paid acquisition across Google, Meta, Tiktok, and other emerging channels. You'll own strategy, execution, and optimization across Google and Meta and will build our presence on other channels like Tiktok.
A significant annual paid media budget. You'll manage pacing, seasonal allocation, and the daily tradeoffs between scale and efficiency.
Conversion and funnel optimization. You'll be able to diagnose conversion issues yourself as well as design and execute on tests to improve our funnel. Occasionally you will work with engineering to set up or scale these tests, but you will own a significant amount of testing yourself.
Creative testing systems. You'll drive the testing velocity on ad creative - message × audience × format × platform - and build the learning loops so we compound what works rather than reinventing every quarter.
Measurement and reporting. You'll be accountable for high priority results including paid new clients, CAC, and conversion metrics. You'll build (or improve) the dashboards and reporting cadences that let us make decisions weekly, not monthly. You'll have a strong opinion on attribution and incrementality.
New channel evaluation. You'll assess and pilot new acquisition channels with a bias toward evidence over enthusiasm.
You are running the day-to-day of paid ads, still seeking support from Receptive’s performance marketing team when needed.
Identify the top 2-3 efficiency or conversion opportunities and start testing against them.
Stand up (or improve) a structured creative testing framework: what we're testing, how we're measuring it, and how fast we're cycling.
Have a clear point of view on measurement and attribution: what's working, what we're flying blind on, and what to build toward.
Deliver a seasonal budget plan for the next quarter with clear pacing and scenario logic.

Pettable

Pettable was founded by pet lovers - people who know our pets are family and who value the peace of mind of being able to take them anywhere.That’s where Pettable comes in. We believe that staying connected to your pets is key to both their well-being and your own. We connect individuals like you with qualified mental health professionals in their state who are qualified to prescribe ESA Letters.

Founded in 2020

Remote, Oregon, USA

16 employees (5 in marketing)

pettable.com