The businesses of Merck KGaA, Darmstadt, Germany

Head of Performance Marketing

Burlington, MA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 months ago

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Job Summary

Lead performance marketing strategy and execution across paid channels to balance demand capture, brand-building, and revenue growth.

  • Owns full-funnel media plans across paid search, display, social, and more to optimize revenue.
  • Must-have: 10+ years in performance/digital marketing with hands-on media planning and execution.
  • Standout: Eight-figure budget management and cross-functional leadership across global teams.

Job Description

Responsibilities

  • Develops short and long-term performance marketing strategies across channels including (but not limited to) Paid Search, Display, Video, Social, Programmatic and more.
  • Owns a full-funnel strategy that balances demand capture with demand creation and brand-building initiatives to drive both short-term revenue and long-term customer loyalty.
  • Collaborates cross-functionally within eCommerce, Commercial/Sales, Product, Supply Chain, Finance/Controlling, and regional teams to build paid media plans that clearly outline impact to sales, underpinned by industry trends, competitor threats and market opportunities on a global scale.
  • Responsible for further strengthening channels that are strong revenue contributors while exploring new channels for growth and revenue contribution.
  • Maintains a forward-looking vision for how our channels should evolve, ensuring we are positioned to win in a rapidly changing landscape, including agentic AI, search transformation, and emerging media technologies.
  • Interacts with senior and executive leadership teams; maintains high visibility and presents regularly.
  • Translates business growth priorities into actionable media investment strategies and determines the optimal media mix across all channels, pivoting when opportunities arise to diversify.
  • Oversees all performance marketing channels (paid search, Shopping, display, social, programmatic, etc.)
  • Contributes to developing the vision and implementation of MarTech roadmap that enables customer-centric marketing and personalization at scale.
  • Fluent in advanced measurement solutions to quantify the incremental revenue impact from paid media, including MMM, MTA, incrementality testing, and experimental design methodologies.

Requirements

  • Bachelor's Degree or direct experience in performance / digital marketing
  • 10 or more years of relevant experience with minimum 6 years working hands on developing media plans and directly executing performance marketing campaigns
  • Experience working in marketing roles involving direct impact on revenue / sales
  • Experience managing an 8-figure advertising budget
  • Experience managing multiple layers of direct reports and managing external agencies

Nice to Have

  • Experience building emerging channels from pilot stage into scalable revenue contributors
  • Mastery in full funnel heavy up campaigns targeting customers across their purchase journey
  • Experience across MarTech and Data & Analytics platforms
  • Statistical Techniques: experimental design, analyses with probabilities and confidence intervals
  • Demonstrated experience building and leading high-performing teams
  • Ability to present complex analytical information in clear, concise, and compelling manner to executive leadership to inspire action
  • Enthusiastic and self-motivated, with the ability to lead projects proactively
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Innovative and creative, with a logical and methodical approach to problem solving
  • Credible and articulate, with excellent communication, presentation, and interpersonal skills

Benefits

  • What we offer: We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!