Responsibilities

• Own marketing KPIs end-to-end — CAC, LTV, ROAS, attributed revenue
• Plan, execute, and optimize paid channels (Meta, TikTok, Google) with a focus on efficiency and scale
• Build and run a continuous testing system — creatives, messaging, audiences, landing pages
• Close the loop between marketing spend and real revenue (Shopify, Amazon, etc.)
• Own media buying, planning, and budgeting across all paid channels and seasonal campaigns
• Own the CRM strategy across email and push notification — from list health and segmentation to lifecycle flows and campaign planning
• Work closely with the content and execution team to ensure CRM creative is on-brand and conversion-focused
• Use retention data to inform acquisition strategy — identify patterns in LTV, repeat purchase, and churn that shape how and where we spend
• Continuously test and optimize flows, subject lines, send cadences, and segmentation
• Own CRM as a revenue channel, not just a communication tool