Head of Performance Marketing & Acquisition at Stepful | New York, USA | $180K/yr – $210K/yr

Stepful

Head of Performance Marketing & Acquisition

New York, USA (Hybrid)

$180K/yr – $210K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth strategy and leadership for Stepful’s D2C and B2B programs, with multi-million-dollar budgets and a high-performing team.

Own and scale the combined D2C/B2B growth engine across paid and organic channels.
Must-have: 8+ years in growth marketing with 3+ years leading teams and $2M+/mo budgets.
Standout: Proven cross-functional leadership in high-growth startups with data-driven culture.

Job Description

Responsibilities

Strategic Leadership: Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
Team Management: Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
Full-Funnel Ownership: Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
Funnel & Conversion Optimization: Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
Budget & ROI Accountability: Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
Innovation: Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market

Requirements

8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role
Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives
Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month.
Experience building and leading teams, with a focus on professional development and performance management
Strong analytical chops with the ability to translate complex data into actionable strategic insights
Exceptional creative instincts and experience leading creative strategy to drive conversion

Preferred

Bonus points if :
You’ve worked in EdTech, healthcare, or another mission-driven D2C industry

Benefits

Meaningful Equity Stake
Subsidized Medical, Dental, and Vision insurance plan options
401(k)
FSA, HSA and commuter benefits
Open vacation policy, including:
Guidance of 15 days PTO annually
Stepful closed the last week of December
15 work-from-anywhere days
10 public holidays observed for 2026

Stepful

4.4 Glassdoor

Our mission is to empower communities with accessible pathways to healthcare careers, regardless of background or circumstance.Our healthcare staffing programs are designed to fill vacancies quickly and reduce hiring costs. We also provide medical career advancement training. Stepful specializes in training and placing healthcare professionals in various healthcare roles, including Medical Assistants, Coders & Billers, Pharma Techs, EKGs, and Phlebotomists.

Founded in 2021

New York, New York, USA

298 employees (15 in marketing)

stepful.info/for_employers

84% recommend to a friend