Responsibilities

• The creative standard. Translate signals from Meta and TikTok into SOPs, playbooks, and best practice frameworks the team executes against, and ensure individual wins compound into repeatable systems as the industry moves.
• The team. A group of performance creative strategists owns day-to-day client accounts; improve diagnosis of underperformance, fluency in direct response, and confidence in owning a creative point of view, grounding decisions in data without killing instinct.
• The production process. With the lead editor, build the standards, workflows, and SOPs that make production as systematic and high-output as the strategy behind it.
• Creator and talent alignment. Align creative strategy with talent processes so what we brief, what creators produce, and what we run as paid media pull in the same direction.
• New client launches. Own the creative onboarding frameworks that find early wins fast and turn the first month into proof of concept rather than ramp-up time.
• The senior creative voice. In client rooms, present strategy with conviction, give hard feedback, and make founders or CMOs feel like the smartest person in creative just joined their team.