Responsibilities

• Team leadership: You'll set performance expectations, run the coaching loop, and build the capabilities the function needs to scale through open enrollment and beyond.
• Enrollment program ownership: You'll own Maven's communications-based enrollment strategy across the direct and channel books of business, using a data-first approach to prioritize channels, segments, and experiments.
• Strategic partnership with CS and payer teams: You'll become the enrollment resource those teams genuinely rely on.
• Cross-functional program ownership: You'll hold strategic ownership of enrollment initiatives that span product, CS, payer, and data.
• Consumer-to-enterprise bridge: build and optimize flows for eligible consumers and enterprise members who lose eligibility to continue care.
• Experimentation culture: Conduct A/B tests on landing pages, paid ads layered against claims campaigns, and other experiments.
• Measurement infrastructure: Build reporting to make enrollment performance legible at channel, client, and program levels.

Requirements

• You've spent 7+ years in B2B2C lifecycle and member growth marketing, with at least three of those in a role where the primary output was scalable programs, not individual account campaigns.
• You know the difference between scalable programs and individual account campaigns.
• YouYou've built things that run without you, whether through AI, automation, or team autonomy.
• You take genuine pride in that accomplishment.
• You have deep fluency in enrollment funnel mechanics, from landing page CVR, email-to-enrollment conversion, claims-triggered campaigns, paid media layering, to renewal and reactivation rates.
• You have a track record of meaningful, measurable improvement across each area.
• You've led teams before and understand what it takes to build a performance culture that doesn't require your fingerprints on every brief.
• If you've hired before, not just managed, that's a genuine advantage here.
• You're a confident, constructive partner to CS and payer teams.
• In a B2B2C model, you understand that your job is to equip the people who own the client relationship.

Preferred

• payer-distributed benefits, health plan partner marketing, or referral and vendor partnership programs at scale.

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting
• These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.