Responsibilities

• Leverage data, insights, and research to deeply understand the motivations, behaviors, and needs of target segments, translating these into actionable marketing strategies.
• Build an understanding of the current customer experience as an outcome of the existing marketing campaigns, value proposition, and communications.
• Develop and implement integrated customer journeys leveraging all available channels and products, ensuring relevance for prospects and customers.
• Launch MVP test & learn roadmap with a focus on growing our Mass Affluent segment.
• Create seamless, high-impact experiences that eliminate channel silos.
• Lead a robust test & learn agenda, to measure marketing effectiveness, identify growth opportunities, and optimize marketing journeys in-flight.
• Serve as a thought leader for segment marketing, influencing senior stakeholders and collaborating with cross-functional teams to activate a common vision.
• Establishes the overall direction in connection with the vision. Leads development of the vision for a critical initiative and leads the development of the strategy that follows. Establishes vision and overall direction of strategic marketing plans to acquire, grow, and retain customers in support of business goals and objectives.
• Leads creation of integrated marketing strategies and aligns KPIs and measurement plans to drive business results. Serves as SME and thought leader to deliver recommendations and uses influence to build consensus and drive prioritization with senior and executive partners. Proactively adapts to and optimizes for a changing business environment.
• Creates strategies that deliver outcomes for products/initiatives in scope and aligns to the established vision. Removes barriers to deliver desired outcomes while establishing a relationship as a trusted advisor to business leaders on marketing strategies and business initiatives.
• Establishes the budget and has the capability to apply, policies and practices for planning, optimizing and administering a budget for programs/initiatives. Manages activities including coordination with legal, compliance, finance, risk and other key partners.
• Leverages data-driven insights to provide consultation to business leadership, influencing outcomes and decisions to best support the business strategy.
• Serves as a mentor to the teams, providing coaching, assisting in developing key competencies in team members.

Requirements

• Roles at this level typically require a university / college degree.
• Higher level education such as a Masters degree, or PhD is desirable.
• Industry experience is typically 8 + years.
• Specific certifications are often required.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Education: Bachelors
• Certifications: No Required Certification(s)
• Licenses: No Required License(s)

Preferred

• Advertising
• Competitive Advantages
• Content Marketing
• Customer Solutions
• Digital Marketing
• Marketing Programs
• Marketing Strategies
• Negotiation
• Results-Oriented

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.