Responsibilities

• Own the company's brand strategy: define and maintain the brand narrative, visual standards, messaging architecture, and public positioning across all channels and markets.
• Build and maintain positioning that works across consumer hardware, B2B, and international audiences.
• Translate complex product capabilities into compelling stories for customers, press, and partners.
• Partner closely with Sales to develop customer-facing materials – presentations, case studies, and competitive tools – that actually help close deals.
• Collaborate with R&D on product launch positioning, technical messaging, and how we communicate innovation without losing the customer.
• Represent marketing at the leadership level: report to the CEO, contribute to strategic planning, and ensure marketing investments are tied to business outcomes.
• Oversee the production of white papers, press releases, customer presentations, and thought leadership content – maintaining quality, consistency, and strategic relevance.
• Manage PR and media relationships; determine when to use external agencies and how to get real value from them.
• Develop and execute a content calendar that supports pipeline development and brand authority.
• Lead the team's adoption of AI tools – content generation, image workflows, market research, campaign analysis – and establish best practices that raise the output quality and speed of a lean team.

Requirements

• 8–12 years of progressive marketing experience, with at least 3 years in a senior or director-level role; consumer hardware or adjacent industry strongly preferred.
• Demonstrated ability to own brand strategy from brief to execution – not just manage it.
• Strong writer and storyteller: comfortable crafting a press release, a board presentation, and a product launch narrative with equal fluency.
• Proven track record of working cross-functionally with Sales, Product, and Engineering – not just creative teams.
• Experience managing and motivating distributed or remote teams; international team experience a plus.
• Hands-on with AI content and productivity tools (ChatGPT, Claude, Midjourney, Perplexity, etc.) and actively uses them to do better work faster.

Preferred

• consumer hardware or adjacent industry strongly preferred
• International team experience a plus