Responsibilities

• Strategy & ownership: Own the regional marketing strategy and budget end to end, setting the vision and the plan to take Halter from early-market entry to category leadership and one of our largest revenue markets.
• Organic growth, brand equity, and content. You are accountable for the organic channel’s contribution to pipeline and CAC, not just for content output. Own the thesis for how Halter earns trusted-voice status in your market without paying for attention every time, and through data driven decision making decide where and how to invest resource across organic vs paid. Build a content strategy that compounds: SEO-driven rancher resources, owned channels, and organic social, be clear on what ‘compounding’ actually means in this market (search, community, category education), and know when to kill channels that aren't compounding.
• Events strategy. This sits at the heart of our territory manager regional model. You'll partner with sales leadership to decide which field days, expos, and rancher gatherings actually move pipeline in North America, and how they connect directly into the territory manager's patch and pipeline, not run as a separate marketing calendar.
• Case studies & proof . Build a library of local customer stories and results that do double duty: acquisition proof points for new ranchers, and expansion/retention proof points for existing ones.
• Paid traffic. Work with the Performance Marketing function running paid channels in-region with a sharp eye on CAC and pipeline contribution, not just reach or impressions.
• Enterprise motion. Support and drive the enterprise/larger-account pipeline in North America specifically, where the buying committee, proof requirements, and sales cycle look different from owner-operator ranches.
• Accountability for the numbers: Own and report on pipeline, CAC, brand awareness and the complete revenue picture of this region. Marketing is one of the most critical levers that sits right across the funnel, so it’s expected you will design the marketing strategy around each metric from acquisition through to NDR.
• Brand and tone of voice in-region. Use Halter's global brand as the foundation, and make the judgment calls on how it lands with your regional customers specifically: language, imagery, humour, what plays and what doesn't in this market.
• Objection handling through stories, not just spec sheets. Build ROI case studies and compelling storytelling, delivered through the right channels at the right point in the funnel, that neutralise the objections ranchers actually raise (price, proof, switching risk), not generic feature messaging.

Requirements

• A full-funnel revenue thinker, not a channel specialist. You've owned acquisition, expansion, and retention outcomes, not just top-of-funnel demand generation. You think in pipeline and revenue contribution first, achieved through strategically driving brand awareness
• Deeply customer-led. You're energised by time on ranch with customers, and you turn that understanding into commercial decisions such as messaging, proof points, and channel choices, not just generic content ideas.
• A builder and world-class operator. You will build and lead a high-performing, efficient team, ideally with experience scaling a marketing or growth function in a fast paced environment. You will be comfortable rolling your sleeves up and playing ‘executor’, while also knowing the right time to give space to your team to win (or lose) and learn from that experience
• Genuinely commercial. You’re not just comfortable being measured on a revenue number - you demand it from yourself and your team. You move fast on real bets, you’re allergic to decisions not backed by data, and you thrive on seeing real results in real time.
• First-principles by instinct. You use Halter's global frameworks because they're smart, not because you're told to, and you know exactly when your regional market demands something different, and can make that case with evidence, not opinion.
• A strong operator across both brand and demand. You’re equally comfortable in a tone-of-voice conversation and a CAC/ROI conversation, and you’re able to move between the two with ease
• Comfortable with ambiguity. You'd rather own the outcome and figure out the path than wait for a fully specified brief.
• AI-forward as a default operating mode, not a tool you occasionally reach for. You and your team use AI to draft and iterate content, personalise outreach at a scale a human team couldn't match manually, and analyse campaign and funnel data faster than a traditional team would. You treat headcount as a last resort after you've pressure-tested what AI can already do, not the other way around.
• Strategy & ownership: Own the regional marketing strategy and budget end to end, setting the vision and the plan to take Halter from early-market entry to category leadership and one of our largest revenue markets.
• Organic growth, brand equity, and content. You are accountable for the organic channel’s contribution to pipeline and CAC, not just for content output. Own the thesis for how Halter earns trusted-voice status in your market without paying for attention every time, and through data driven decision making decide where and how to invest resource across organic vs paid. Build a content strategy that compounds: SEO-driven rancher resources, owned channels, and organic social, be clear on what ‘compounding’ actually means in this market (search, community, category education), and know when to kill channels that aren't compounding.

Benefits

• Employee Stock Ownership Plan (ESOP): Own a part of Halter and share in our growth and success
• Unlimited PTO: Take time off when you need it—no accrual required, available from day one
• Employee Assistance Program (EAP) & paid wellness leave: Access confidential support through JustWorks plus 3 paid wellness days per year
• Comprehensive health benefits: Medical, dental, and vision coverage starting the first day of the month after you join (with most premiums covered, including 100% of employee-only health premiums on select plans)
• Personal growth fund: $750 USD per year to support learning, development, or personal growth goals
• Parental leave: 16 weeks paid leave for birthing parents and 8 weeks paid leave for non-birthing parents
• 401(k): 100% match on the first 3% contributed, plus 50% match on the next 2% (up to a 4% employer match), with immediate vesting
• Onboarding travel to New Zealand: Fly to NZ for onboarding at Halter HQ in Auckland—meet the team, visit a test farm, and immerse yourself in all things Halter
• Our Office First Approach: Humans are wired for connection. Being office first is a core pillar of our culture because in-person connections drive your growth, learning, impact, and relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful work together.
• Office flexibility: We’re office first, not office only. Working from the office is our default, but we flex when needed. We have a high-trust culture where everyone is trusted to do what's best for Halter.