Responsibilities

• Own messaging and launch strategy as TierZero expands beyond our initial incident response agent to a broader suite of production agents
• Develop deep buyer understanding across VP Engineering, VP Infrastructure, and engineering-focused CTOs — what they care about, how they buy, and how to reach them
• Build competitive intelligence, battlecards, and sales enablement materials that shorten deal cycles
• Bring TierZero's brand to life with taste and consistency across the website, sales collateral, events, and social
• Make sure every touchpoint reinforces why TierZero is categorically different from legacy incident management tools and retrofitted pre-AI platforms
• Be the internal standard-bearer for quality and creative direction
• Design and run community-led demand gen programs suited for a developer audience — content engineers actually want to read, community distribution, and campaigns tied to pipeline
• Own the content strategy: thought leadership, case studies, technical storytelling, and category-building content
• Build production-ready agents and automation to reach the right ICPs with personalized messaging at the right time.
• Be a thought partner to the founders on how TierZero shows up in market as the category evolves

Requirements

• 5-6 years of marketing experience spanning product marketing and brand, with at least a few years at a developer tools, DevOps, or infrastructure company
• Can demonstrate experience with building genuinely useful AI agents and workflow automation across a variety of marketing use cases
• Energized by a generalist, build-from-scratch environment; doesn't need a large team to do great work
• Genuinely loves the developer tools space and can earn credibility with the people we sell to — you don't need to be an engineer, but you need to speak their language
• High taste in brand and creative — strong opinions about what makes a brand feel distinct and trustworthy, and the ability to execute on them
• Strong communicator and sharp strategic thinker — equally comfortable crafting a homepage headline and building a competitive positioning framework
• Knows when to go deep and when to bring in outside help

Benefits

• Medical, Dental, Vision insurance
• 401(k)
• Lunch & Dinner in the office
• Snacks and drinks
• M5 macbook + iPad Air
• Cursor, Claude Code, Windsurf, and unlimited budget to test out new software and models