Responsibilities

• Develop and lead Teaspoon’s national marketing strategy across all channels (digital, in-store, community, franchise).
• Oversee brand positioning, seasonal campaigns, and overall creative direction.
• Lead and mentor a high-performing marketing team, aligning efforts with company goals.
• Manage digital performance: paid social, Google Ads, SEO/SEM, CRM, and loyalty programs.
• Build and maintain national promotional calendars and product launch plans.
• Establish partnerships with influencers, creative agencies, and media vendors.
• Ensure consistent brand identity across stores, packaging, and digital platforms.
• Support franchise development, marketing initiatives, and new store openings.
• Analyze marketing performance and deliver data-driven insights to leadership.
• Forge external partnerships and collaborations to expand brand recognition.

Requirements

• 5+ years of marketing experience, including 2+ years in a senior/leadership role.
• Experience in F&B, QSR, fast-casual, or retail chains.
• Strong background in digital strategy and campaign performance analysis.
• Experience leading teams and working cross-functionally.
• Strong storytelling, communication, and creative direction skills.
• Based in or willing to relocate to San Jose, CA.

Preferred

• Experience with boba/bubble tea brands.
• Background in franchise marketing.
• Experience with loyalty programs or mobile app marketing.
• Certifications in Meta Ads, Google Ads, HubSpot, or similar.
• Experience managing large creative productions (photo/video).
• Experience supporting national brand expansion.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Vision insurance
• Free Boba