Responsibilities

• Own and execute the overall growth strategy and annual marketing plan aligned with business objectives and user/revenue targets
• Translate brand strategy into high-performing digital commerce experiences across all customer touchpoints
• Develop and maintain marketing budget, allocating resources across channels to maximize ROI and CAC efficiency
• Partner with executive team on business forecasting, growth modeling, and strategic planning
• Directly execute and optimize paid and organic social acquisition campaigns across Meta, Google Ads, TikTok, Snapchat, Pinterest, and emerging platforms
• Manage day-to-day campaign optimization including bidding strategies, audience targeting, creative testing, and budget allocation
• Build and scale multi-channel acquisition strategies to drive new customer growth and hit CAC targets
• Implement A/B testing frameworks for ad creative, landing pages, and conversion optimization

Requirements

• Deep hands-on experience executing paid media campaigns in Meta Ads Manager, Google Ads, TikTok Ads Manager
• Proficiency with analytics platforms (e.g. Google Analytics)
• Experience with marketing technology stack: CRM platforms (e.g. Klaviyo), attribution tools (e.g. Triple Whale), experimentation platforms (e.g. Optimizely)
• Understanding of tracking infrastructure, pixel implementation, conversion APIs, and iOS privacy changes
• Knowledge of email/SMS platforms, marketing automation, and customer data platforms
• Familiarity with creative tools (Canva, Figma) and content planning platforms (Later, Dash Hudson)
• Advanced proficiency in Excel/Google Sheets for financial modeling, cohort analysis, and data manipulation
• Strong quantitative skills with ability to analyze complex datasets

Preferred

• Bachelor's degree in Marketing, Business, or related field (MBA a plus)
• Experience at high-growth DTC brands or prosumer businesses
• Track record of successfully launching new products or brands
• Proven ability to scale marketing efficiently while maintaining or improving unit economics
• Previous experience in startup environments (Series Seed-B stage)

Benefits

• Unlimited PTO
• Full benefits included
• Equity