Responsibilities

• Architect the Source of Truth
• Define the Measurement Roadmap: Establish the vision for quantifying the effectiveness of all media, sponsorships, and partnerships.
• Integrate Social Commerce: Act as the chief architect for quantifying creator marketing, ensuring TikTok Shop, Podcast, and Influencer efforts are recognized as essential infrastructure within our Marketing Mix Model (MMM).
• Master Omnichannel Incrementality
• The "Halo" Authority: Develop the frameworks to measure how D2C spend (Paid Social, Search, TV/CTV) drives velocity in Amazon and physical retail.
• Advanced Methodology: Implement and oversee a robust balance of MMM, Multi-Touch Attribution (MTA), and Causal Inference, deploying experimentation and hold-out tests to validate marginal ROI.
• Retail Media Strategy: Leverage "clean-room" solutions (e.g., Amazon Marketing Cloud) to connect upper-funnel media exposure to bottom-funnel marketplace conversions.
• Drive AI-Powered Innovation
• Intelligent Infrastructure: Identify and deploy AI/ML capabilities to automate high-frequency reporting and move the organization toward predictive analytics.
• Bias-to-Action Dashboards: Build and manage self-service visualization tools (Tableau, Looker) that translate complex statistical outputs into simple, actionable recommendations for Growth and Creative teams.

Requirements

• The Expert: 12+ years in marketing analytics or marketing science, with deep experience in advanced measurement organizations or high-growth D2C brands.
• The Omnichannel Strategist: You have a proven track record of solving the "attribution puzzle" for brands with complex distribution across D2C, marketplaces, and big-box retail.
• The Technical Architect: Proficient in SQL, Python, or R, with hands-on experience building and deploying MMM and incrementality frameworks.
• The Business Driver: You understand that a model is only as good as the action it inspires. You have the executive presence to influence a $100M+ P&L and the "player-coach" mindset to dive into the data yourself.

Preferred

• The AI Visionary: You don't just use tools; you know how to leverage AI to solve complex marketing problems and streamline intelligence operations.

Benefits

• Fully covered medical benefits + dependent contributions
• Unlimited PTO
• 401k with up to 4% match
• “Work from Anywhere” bank
• Wellness stipend for health & fitness
• Commuter benefits