Responsibilities

• Personally plan, create, and publish marketing content across all channels, including written copy, graphics, photography, and video.
• Design and produce creative assets end to end using the Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and related tools.
• Shoot, edit, and produce photo and video content for social media, advertising, and the company website.
• Build, launch, and manage paid advertising on Meta (Facebook and Instagram) and Google Ads, including audience targeting, creative, budgets, and ongoing optimization.
• Run the organic social media presence day to day across all platforms, including the content calendar, posting, and community engagement.
• Plan, write, build, and send email marketing campaigns, including audience segmentation, sequencing, deliverability management, and performance tracking.
• Execute digital strategies across AEO, SEO, SEM, social media, and local listing management to increase high-intent traffic.
• Build custom marketing automations and workflows from the ground up, not tied to any single CRM or off-the-shelf platform, to reduce manual effort and let a lean team operate like a larger one.
• Apply automation and AI to strengthen and speed up your own work, bringing professional judgment and quality control to everything produced.
• Own the end-to-end marketing strategy and be accountable for pipeline generation and revenue contribution.

Requirements

• 8 to 12 years of progressive marketing experience, including time spent leading or managing marketing teams or functions.
• A hands-on operator who wants to personally execute the work, not only oversee or delegate it, and who brings the judgment of someone who has already led and managed.
• A portfolio of work the candidate personally created across design, content, video, and campaigns.
• Demonstratedproficiencywith the Adobe Creative Suite, such as Photoshop, Illustrator, and Premiere Pro or equivalents.
• Proven experience building and managing paid campaigns in Meta Ads Manager and Google Ads.
• Provenproficiencyplanning and executing email marketing campaigns, including segmentation, deliverability, and performance measurement.
• Hands-on experience producing photography and video content for marketing use.
• Direct experience managing organic social media across the major platforms.
• Experience building custom marketing automations and workflows, not limited to a single CRM, and using automation and AI to strengthen and scale output.
• Bachelor's degree in Marketingor a related field.

Preferred

• Energized by building something from the ground up and being hands-on during the early phase, while looking forward toestablishingand leading a team as the department grows.
• Experience building marketing from 0 to 1 in fast-paced companies or start-up environments.
• A strongtrack recordof automating the marketing process and scaling output without simply growing head count.
• Experience in insurance operations, preferably on the agency or Insurtech side.
• Experience infranchising operations.
• 15+ years of progressive marketing experience.
• Master's degree in Marketingora relatedfield.