Head of Marketing & PR, North America

Los Angeles, CA (On-site)

$115K/yr – $125K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Lead the NA marketing for a high-end multi-location concept, owning brand-aligned campaigns, PR, and digital with media relationships to drive visits and revenue.

  • Own multi-channel campaigns and PR for LA/Las Vegas tied to business priorities and menu launches.
  • Build media, influencer, and concierge partnerships to raise local guest traffic and awareness.
  • Own measurement and budget ROI, plus weekly PR and marketing performance reporting across locations.

Job Description

Responsibilities

  • Develop and deliver the annual marketing strategy for SUSHISAMBA's North American locations, aligned with brand and commercial objectives.
  • Plan and execute integrated marketing and PR campaigns for Los Angeles and Las Vegas, supporting key business priorities, seasonal moments, menu launches, and brand initiatives.
  • Identify opportunities to increase guest traffic, revenue, and market share across lunch, brunch, dinner, late night, private dining, and special events.
  • Monitor market trends, guest insights, and competitor activity to identify new opportunities and inform marketing strategy.
  • Collaborate with the VP of marketing and operations teams to align marketing priorities with business objectives.
  • Maintain a consistent brand voice across all marketing communications, including website content, social media, e-blasts, press releases, and printed collateral, ensuring brand integrity.
  • Support the development of promotional materials, including digital assets, print collateral, and media kits, ensuring brand consistency.
  • Manage marketing budgets effectively, ROI-driven decisions to maximize impact.
  • Oversee and manage PR strategy across North America, managing external agencies to maximize media coverage and brand visibility.
  • Build relationships with media, influencers, tastemakers, hotels, concierge partners, and industry contacts.

Requirements

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
  • 7+ years of experience in marketing, public relations, advertising, or brand management within hospitality, luxury, or lifestyle sectors.
  • Proven success in the hospitality industry
  • Ability to work independently and as part of a team, managing multiple priorities in a fast-paced environment.
  • Exceptional communication, writing, and presentation skills.
  • Strong network of media contacts and industry partners.
  • Proven ability to develop and execute multi-channel marketing campaigns.
  • Experience managing agencies, partners, and cross-functional teams.
  • Proficiency in digital marketing, social media strategy, and performance analytics.
  • Detail-oriented, creative thinker with the ability to drive innovative campaigns.
SUSHISAMBA logo

SUSHISAMBA

Only at SUSHISAMBA will you find a unique blend of Japanese, Brazilian and Peruvian culture and cuisine. SUSHISAMBA is born of the energy and spirit of these three distinct cultures, a tri-cultural coalition that took root in the early 20th century when thousands of Japanese emigrants traveled to South America’s fertile soil to cultivate coffee plantations and find their fortune. Equal parts imagination and history, the SUSHISAMBA experience is truly unique. Beating at the heart of SUSHISAMBA is a deep appreciation for enjoying life and celebrating with friends. Visit our locations in UK, USA, Middle East and Asia.

London, England, GBR
302 employees (11 in marketing)

Traffic Signals

Monthly Visitors
97.5K
Traffic Source Mix
Search
57.4%
Direct
32.3%
Referral
8%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~308

Marketing Team

Marketing Team Size
4 (1% of company)
Marketing Roles Posted (Last 30 Days)
1