Responsibilities

• Own Paces pipeline number as we scale
• Own positioning and messaging as the market evolves (AI infrastructure, data centers, grid constraints) and drive consistency across all channels.
• Drive GTM strategy in close partnership with sales, customer success, and revops to ensure alignment and grow the net-new and expansion pipeline.
• Own and optimize Paces' core demand gen channels across events, outbound, paid ads, partnerships while improving pipeline contribution, conversion rates, and CAC across all channels
• Launch new channels and programs that meaningfully expand pipeline
• Own our marketing reporting cadence; connecting marketing activity to revenue across pipeline influence, channel performance, and ROI
• Partner with product to translate what we build into clear messaging, sales enablement, and go-to-market plans that resonate with developers and operators
• Manage and develop our team of two, building a high-output function that punches above its weight
• Leverage AI tools across content, research, and campaign execution to accelerate output and keep a lean team operating at full capacity
• Ensure Paces is seen as the defining voice in AI-powered power development through thought leadership, media, and presence at key industry moments

Requirements

• 6+ years of B2B marketing experience, with at least 1 year in a leadership role
• Experience in a demand gen or growth-focused role at a high-growth SaaS or AI company
• AI obsessed; vibe coding must be part of your workflow
• Proven track record owning pipeline metrics and tying marketing activity to revenue outcomes
• Strong communicator with experience shaping brand voice and messaging across channels
• Moves fast and experiments; discards what does not work and doubles down on what does
• Skilled at balancing channel optimization with building for long-term scale

Preferred

• Experience marketing to renewable energy and data center developers, real estate brokerages, or infrastructure-focused buyers
• Familiarity with how power projects get developed — siting, interconnection, permitting — and what slows them down
• 1+ years of early-stage startup experience

Benefits

• Health, Dental and Vision insurance
• Paid company holidays & PTO
• 401(k) matching
• Hybrid work in the office in Williamsburg, Brooklyn ~3x per week