Head of Marketing Operations

McAllen, TX (On-site)

$210K/yr – $240K/yrSenior Level8+ years expFull time

Posted 8 days ago

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Job Summary

Lead the design and enforcement of the marketing operating system, owning the workflow platform, KPIs, and cross‑functional processes to drive on‑time launches and pipeline growth.

  • Own and optimize marketing workflow platform
  • Build and enforce scalable processes across major functions
  • Align campaigns with pipeline and qualified opportunities

Job Description

Responsibilities

  • Design and enforce the marketing operating system
  • Standardize workflow, documentation, and accountability
  • Install performance scorecards across roles
  • Align campaign execution with pipeline and signed-case growth
  • Reduce executive involvement in tactical coordination by building structure that holds
  • Own and optimize the marketing workflow platform (ClickUp or equivalent)
  • Define role-level KPIs across Creative, Performance, Social, and Traditional
  • Install dashboard reporting tied to revenue and pipeline impact
  • Document scalable processes across all major marketing functions
  • Drive 95%+ on-time campaign launches

Requirements

  • 8+ years in marketing operations or integrated marketing leadership
  • Experience in high-growth environment ($50M+ revenue preferred)
  • Managed multi-channel teams (8+ contributors)
  • Built and enforced operational systems at scale
  • Deep fluency in marketing KPIs across digital and traditional media
  • Financial literacy: understands pipeline, conversion rates, CAC, and revenue impact

Benefits

  • Relocation Support: Available
  • Executive exposure and influence
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McAllen, Texas, USA
39 employees (5 in marketing)

Traffic Signals

Monthly Visitors
6.8K
Monthly Google Ads Budget
$116.3K
Traffic Source Mix
Search
54.4%
Direct
26.9%
Referral
7%
Social
10.1%
Paid
1.3%

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
5 (13% of company)
Marketing Roles Posted (Last 30 Days)
1