Head of Marketing (Music Industry)

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-segment marketing leadership and demand generation to grow DISCO across SMB, Mid-Market, and Enterprise.

  • Own multi-segment marketing strategy and demand generation to drive growth across SMB, Mid-Market, and Enterprise.
  • Must-have: 7+ years of marketing leadership for B2B SaaS experience.
  • Standout: Productive, player-coach leadership of a small marketing team aligned with Revenue Ops, Sales, and CS.

Job Description

Drive multi-segment marketing leadership and demand generation to grow DISCO across SMB, Mid-Market, and Enterprise.

  • Own multi-segment marketing strategy and demand generation to drive growth across SMB, Mid-Market, and Enterprise.
  • Coach, develop, and set the bar for a small marketing team in North America and beyond.
  • Lead enterprise marketing campaigns for marketing to enterprise.
  • Develop and implement marketing strategies that align with DISCO's broader objectives.
  • Partner with Revenue Operations to optimize conversions and deliver insights to CS, Sales, and Exec teams.
  • Embed with Sales and Customer Success to translate customer language into positioning, copy, and campaigns.
  • Partner with Product to communicate DISCO's value and drive activation, usage, and retention.
  • Build and own attribution and measurement framework for pipeline and retention visibility across segments.
  • Oversee content and campaigns that resonate with diverse customers from Artists to SMBs to enterprises.
  • Drive partnership marketing to boost brand visibility and market reach.
  • Steward DISCO’s brand across brand moments and event project management.
  • Foster a community of ambassadors to enhance loyalty and drive user-generated content.
  • Manage external marketing and PR agencies to align communications with brand voice and goals.

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DISCO logo

DISCO

3.2 Glassdoor

DISCO is a litigation technology company that helps top law firms and corporations take on their biggest cases. We streamline everything from data collection to fact investigation to document review — with AI-powered technology and a world-class services team.

Founded in 2013
Austin, Texas, USA
1.2K employees (102 in marketing)
48% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
123.1K
Monthly Google Ads Budget
$42.1K
Traffic Source Mix
Search
25.5%
Direct
67.7%
Referral
4.3%
Social
1.5%
Paid
0.7%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
41 (3% of company)
Median Career Experience
13.5 years
Median Tenure
3.3 years

Funding

Total Funding
$233.6M
Last Raise
$40M
Debt Financing, 5 years ago

Funding History

  • Dec 2020
    Debt Financing • $40M
  • Oct 2020
    Series Unknown • $60M
  • Jan 2019
    Series E • $83M

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