Head of Marketing at Movement | USA

Movement

Head of Marketing

USA (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 6 months ago

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Job Summary

Brand narrative and GTM ownership translate complex progress into credible stories for buyers and builders.

Brand Strategy: define positioning, narrative, and evolution with leadership
Audience storytelling: convert technical progress into consumer, institutional, and developer messages
Launch engine: lead major releases and milestone moments across a multi-threaded org

Job Description

Responsibilities

Brand Strategy: Own the company’s brand positioning, narrative, and go-to-market strategy
Storytelling: Translate technical progress into clear, accessible stories for consumers
Institutional Messaging: Craft credible, serious messaging for institutions
Builder Framing: Develop compelling opportunity framing for developers and builders
Leadership Partnerships: Partner with our Leadership team on brand evolution and creative direction
Product Marketing & Ecosystem: Drive product marketing for platform capabilities, network releases, and ecosystem launches
Launch Leadership: Lead major launches, announcements, and milestone moments
Execution Velocity: Operate in a high-velocity, multi-threaded environment with real ownership

Requirements

Proven experience marketing to all three audiences: consumers, institutions, and developers
Strong narrative, positioning, and technical storytelling instincts
Experience leading product marketing for technical or platform products
High-judgment, high-ownership operator who thrives in ambiguity

Preferred

Experience building or rebuilding brand credibility in complex or high-scrutiny environments
Experience working on developer platforms, infrastructure products, or technical ecosystems
Strong creative instincts and experience collaborating deeply with design
Experience leading large launches and multi-channel go-to-market efforts
Prior experience in high-growth technology or crypto companies

Movement

3.7 Glassdoor

We create exceptional climbing, yoga, and fitness experiences that encourage growth and invite connection.Movement is more than a gym. We’re a thriving community built around the love of climbing, fitness, and shared experiences. With 30+ locations across the country, we’re dedicated to creating welcoming spaces where everyone—from first-time climbers to seasoned pros—can push their limits, find their flow, and connect with others.Our gyms feature world-class bouldering, top-rope, and lead climbing, alongside yoga, functional fitness zones, cardio areas, and retail shops stocked with all the gear you need. But what truly sets us apart is the energy of our community, with passionate climbers, dedicated instructors, and an atmosphere that inspires growth both on and off the wall.Wherever you are in your climbing and fitness journey, Movement is here to support and challenge you.

Founded in 2017

Englewood, Colorado, USA

747 employees (18 in marketing)

www.movementgyms.com

68% recommend to a friend

38% CEO approval