Head of Marketing

San Francisco, CA (On-site)

$180K/yr – $240K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Lead growth for Firecrawl’s developer-focused product, owning multi-channel signup growth and cross-functional activation.

  • Own weekly signup pacing and growth across core acquisition channels
  • Must-have: 5+ years in marketing or growth leadership at a technical or developer-facing product
  • Standout: Builds durable, multi-channel growth engines across SEO/GEO, partnerships, and content

Job Description

Responsibilities

  • Own weekly signup pacing and growth across core acquisition channels — you're accountable to the number, not just the strategy
  • Build a defensible signup mix across SEO/GEO, partnerships, brand, and other durable channels that compound over time
  • Run cross-channel planning, prioritization, and execution — including managing channel owners across content, PMM, partnerships, brand, and distribution
  • Run weekly performance reviews: diagnose misses, identify what's working, and ship corrective action plans fast
  • Partner with product and engineering on activation, onboarding, and growth constraints that live outside marketing's direct control
  • Keep Eric focused on strategy and major bets — not on stitching the whole machine together week to week

Requirements

  • Experience: 5+ years in marketing or growth leadership at a technical or developer-facing product
  • Visa: US Citizenship/Visa required
  • Location: On-site in San Francisco, CA
  • Strong operational track record in owning growth numbers and multi-channel execution

Preferred

  • Backgrounds that often do well: head of growth or marketing at a developer tools or API-first company, early marketing leader at a PLG SaaS startup, founder-marketer who built a growth engine from scratch.
  • Fluent in modern distribution. SEO/GEO, content, product launches, AI-native discovery — you have real operational depth across multiple channels, not just talking points.
  • Good messaging taste. You're not a pure brand specialist, but you know what good looks like. You can maintain a high bar across everything that goes out without being the bottleneck.

Benefits

  • Available to all employees
  • Salary that makes sense — $180,000–$240,000/year (SF, U.S.-based), based on impact, not tenure
  • Own a piece — Up to 0.1% equity in what you're helping build
  • Generous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to recharge
  • Parental leave — 12 weeks fully paid, for moms and dads
  • Wellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you human
  • Learning & Development — Expense up to $1,000/year toward anything that helps you grow professionally
  • Team offsites — A change of scenery, minus the trust falls
  • Sabbatical — 3 paid months off after 4 years, do something fun and new
  • Full coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that works
  • Life & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballs
  • Supplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mind
  • Doctegrity telehealth — Talk to a doctor from your couch
  • 401(k) plan — Retirement might be a ways off, but future-you will thank you
  • Pre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bit
  • Pet insurance — Because fur babies are family too
  • SF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energy
  • E-Bike transportation — A loaner electric bike to get you around the city, on us
Mendable logo

Mendable

All in One Platform for Building AI Chat Apps:Create enterprise-ready chat with your data apps with one line of code.

Founded in 2022
San Francisco, California, USA
4 employees

Traffic Signals

Monthly Visitors
15.5K
Traffic Source Mix
Search
34.1%
Direct
49.2%
Referral
7.1%
Social
8.5%
Paid
1%

Headcount Trend

Current headcount: ~4

Funding

Total Funding
$500K
Last Raise
$500K
Pre Seed, 4 years ago

Funding History

  • Aug 2022
    Pre Seed • $500K