Responsibilities

• Marketing Strategy & Brand Positioning You'll define how Manufacturo shows up in the market - our voice, our positioning, how we differentiate in industries where most vendors look and sound the same. You'll own the demand generation strategy: target segments, channel mix, buyer personas, budget allocation. The thinking is yours.
• Team & Agency Leadership You'll manage a small in-house team of marketing specialists and coordinate with our external team handling web, design, and certain technical aspects. You set the direction, ensure quality, and keep everyone aligned on priorities.
• Campaign Execution From Google and LinkedIn paid campaigns to SEO-driven content, email nurturing, and event activations - you'll lead execution and optimize relentlessly. You'll work closely with our Content Writer and Business Development Managers, but the campaign vision starts with you.
• Lead Qualification & Handoff You'll design the scoring models and processes that get the right leads to sales at the right time - and you'll own that handoff quality.
• Analytics & Experimentation You'll track what matters, report clearly to leadership, and never stop testing. If a channel isn't working, you'll be the first to know - and the first to pivot.

Requirements

• 5–8 years in B2B marketing, ideally at a SaaS or tech company
• Hands-on experience with tools like HubSpot, Google Analytics, Google Ads, LinkedIn Ads, and SEO
• A sharp analytical mindset - you're comfortable with attribution models, funnel metrics, and forecasting
• The ability to shift between strategic thinking and hands-on execution without losing altitude
• Experience managing or mentoring junior marketers and coordinating external vendors or agencies
• Strong communication skills and a natural ability to collaborate across Sales, Product, and leadership
• A bias toward action and a healthy impatience with the status

Benefits

• 401(k) Matching
• Health, Dental and Vision Insurance
• Gym Membership Reimbursement
• Hybrid or remote work model