Responsibilities

• You'll be our first marketing leader, reporting directly to the CEO, with a mandate to own the entire function: brand, paid, email, PR, partnerships, events.
• Build the Member Growth Machine.
• Own the Brand, End to End.
• Run Partnerships & PR.
• Own Email & Lifecycle Marketing.
• Lead the Agency Roster.
• Launch SoHo.
• By Day 90. You've diagnosed the funnel, locked the brand foundations, launched first paid campaigns on Google and Meta, and the email engine is shipping.
• By Month 6. At least two channels are producing members at a cost we understand.
• By Year 1. Marketing is a member growth machine — a predictable, measured engine sitting alongside word of mouth. The playbook is documented and ready to travel to the next market.

Requirements

• Luxury services fluency is required. You've marketed high-ticket services — not products — to affluent, discerning customers, and you understand that trust is the product.
• Partnerships and PR are required. You've built brand partnerships that actually produced customers, and you've managed PR agencies well enough to know the difference between coverage and buzz.
• Startup build experience is required. You've built a marketing function from scratch, or near-scratch, at an early-stage company — you know what it means to be the whole department before you get to lead one.
• 5–8+ years in marketing, with breadth across the full stack: brand, performance, content, email, events.
• A full-stack operator. You can set the strategy in the morning and build the campaign in the afternoon. You don't mind getting your sleeves dirty — spinning up a test, shooting the content, fixing the landing page.
• An owner, not a clock-puncher. We measure outcomes, not hours. Launches and events will have their intense weeks; you manage your own energy and you deliver.
• A brand guardian with taste. You notice when a font is off, when a caption is off-voice, when an experience is 90% right — and you care about the last 10%.
• A relationship builder. You genuinely like people, you follow up, and doors in NYC's wellness, hospitality, and media worlds open when you knock.
• Bought into the mission. You believe healthcare should feel personal, proactive, and human — and you want to make a brand out of that belief.

Preferred

• Hands-on paid media strongly preferred. You've personally set up and optimized Google and Meta campaigns — written the copy, structured the audiences, read the dashboards — not just reviewed an agency's slides.