Head of Marketing, Legal Vertical

USA (Hybrid)

$227K/yr – $264K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the industry GTM for OpenAI, shaping positioning, field assets, and cross-functional launches across Gov & Edu, CPG & Retail, Healthcare & Life Science, and Professional Services.

  • Industry ownership: lead messaging, field assets, and executive-facing narratives that translate frontier AI into buyer value.
  • GTM enablement: craft first-call decks, use-case libraries, customer stories, and ROI evidence aligned to key buyers and surfaces.
  • Cross-functional launches: coordinate with Product, Research, Policy, Legal, Comms, Partnerships, and Customer Success to enable field teams and govern accuracy.

Job Description

Responsibilities

  • Own positioning and messaging for OpenAI’s industry offering for either Gov & Edu, CPG & Retail, Professional Services, or Healthcare & Life Science, and related product surfaces
  • Build field-ready assets for account directors, solution engineers, industry leaders, and executive audiences, including first-call decks, one-pagers, use-case libraries, customer stories, and proof-point packages
  • Translate frontier model capabilities into simple, accurate, and defensible GTM language for senior enterprise buyers and industry practitioners
  • Partner with Product, Research, Policy, Legal, Comms, Partnerships, Customer Success, and GTM to coordinate launches, claims, proof points, enablement, and customer-facing guidance
  • Develop campaigns and activation programs across launches, blogs, webinars, roundtables, executive briefings, conferences, customer proof, and account-based motions
  • Turn customer deployments, field signal, and partner feedback into approved stories, evidence, ROI narratives, and repeatable industry use cases
  • Serve as the connective tissue for the industry marketing workstream, keeping priorities, owners, launch readiness, open questions, and executive updates clear
  • Maintain a high bar for accuracy, governance, customer trust, and responsible marketing in a sensitive and fast-moving category

Requirements

  • Have 6+ years of experience in product marketing, industry marketing, vertical marketing, enterprise GTM, or adjacent B2B technology roles
  • Previous PMM experience in either Gov & Edu, CPG & Retail, or Healthcare & Life Science, or another regulated/high-trust vertical
  • Have experience marketing technical enterprise products to industry, developer, IT, business, operational, or C-suite audiences
  • Can translate complex model, product, and technical concepts into clear positioning, field assets, and customer-facing narratives
  • Have strong cross-functional program leadership instincts and can drive work across Product, GTM, Comms, Partnerships, Policy, Legal, Customer Success, and Research
  • Use customer evidence, field signal, product usage, market research, and competitive context to sharpen strategy and prioritize work
  • Have experience building GTM programs, operating rhythms, or new playbooks in ambiguous, high-velocity environments
  • Bring strong writing, messaging, and editorial judgment, with a high bar for clarity, quality, accuracy, and credibility
  • Are deeply curious about AI, industry transformation, enterprise adoption, and how new capabilities become real customer value
  • Think strategically about how industry marketing drives awareness, trust, pipeline, adoption, customer proof, and long-term market leadership

Benefits

  • Hybrid work model: 3 days in the office per week
  • Relocation assistance to new employees
  • OpenAI is an equal opportunity employer (non-discrimination)
OpenAI logo

OpenAI

4.4 Glassdoor

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. AI is an extremely powerful tool that must be created with safety and human needs at its core. OpenAI is dedicated to putting that alignment of interests first — ahead of profit.To achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. Our investment in diversity, equity, and inclusion is ongoing, executed through a wide range of initiatives, and championed and supported by leadership.At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Founded in 2015
San Francisco, California, USA
9.9K employees (629 in marketing)
91% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
266.3M
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
52.5%
Direct
37.3%
Referral
9.4%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~9.9K

Marketing Team

Marketing Team Size
429 (4% of company)
Median Career Experience
13 years
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$189B
Last Raise
$110B
Corporate Round, 17 days ago

Funding History

  • Feb 2026
    Corporate Round • $110B
  • Dec 2025
    Corporate Round • $1B
  • Oct 2025
    Secondary Market • $6.6B

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