Head of Marketing Insights & Analysis at Worldpay | Chicago, IL | $134K/yr – $202K/yr

Worldpay

Head of Marketing Insights & Analysis

Chicago, IL (Unknown)

$134K/yr – $202K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own segmentation and persona strategies to drive growth and turn signals from customers, merchants, and markets into concrete GTM bets.

Growth Ownership: Define segmentation, ICPs, and personas to steer multi-channel campaigns and budget decisions.
Insights to Action: Translate research into go-to-market moves that sales and product teams can execute.
Measurement & Optimization: Oversee CAC, LTV, conversion, and attribution to guide testing, spend allocation, and performance reviews.

Job Description

Responsibilities

Lead segmentation, ICP, and persona strategies to drive targeted growth
Generate and translate customer, merchant, and market insights into actionable strategies
Oversee marketing analytics and measurement frameworks (CAC, LTV, conversion, attribution)
Drive data-informed optimization, including testing and marketing spend allocation
Translate insights into go-to-market strategies and partner cross-functionally to deliver growth outcomes

Requirements

Bachelor’s degree or equivalent experience
Proven experience in marketing strategy, insights, analytics, or product marketing
Strong background in segmentation, ICP development, and persona creation
Experience in marketing analytics, attribution, and performance measurement
Track record of developing and executing data-driven, multi-channel marketing strategies
Experience partnering cross-functionally to drive business and revenue outcomes

Preferred

Benefits

Worldpay

Worldpay is an industry leading payments technology and solutions company with unique capabilities to power omni-commerce across the globe. Our processing solutions allow businesses of all sizes to take, make and manage payments in-person and online from anywhere in the world. Annually, we process over 40 billion transactions across 146 countries and 135 currencies. We help our customers become more efficient, more secure and more successful.

Founded in 1993

Cincinnati, Ohio, USA

9.6K employees (228 in marketing)

www.worldpay.com