Responsibilities

• Product marketing: Own messaging, competitive positioning, product launches, and customer use-case development — hands on, not just strategy from the sidelines.
• Brand strategy and positioning: Define what Flai stands for, how we differentiate, and how we communicate our story, and keep refining it continuously, not as a one-time project.
• Sales enablement: Own decks, one-pagers, case studies, battlecards, demos, and other sales collateral.
• Brand activation and merchandise: Define how Flai shows up at dealerships and in the market, from merch to on-site materials.
• Top of funnel and demand generation: Build and run the strategy that drives qualified pipeline. Own targeting, messaging, and channel performance, and use the data to prove what's working.
• Customer advocacy and growth loops: Build referral programs, customer advocacy, community, and other engagement or distribution loops.
• PR and company communications: Support announcements around fundraising, partnerships, product launches, and company milestones.
• Content: Set the strategic direction and brand voice across channels. Our marketing associate owns day-to-day content execution.

Requirements

• 7+ years in product marketing, brand, or growth marketing at a B2B tech company, including real experience growing the top-of-funnel marketing function at an early-stage startup.
• Mid-market or SMB experience is ideal.
• Senior enough to think in big-picture strategy, but still hands on keyboard: you write the copy, build the campaign, and run the experiments yourself.
• Data obsessed: you can set up tracking and analytics, and use metrics to find the right audience and sharpen messaging, not just make directional gut calls.
• Curious about AI, energized by new markets, and comfortable figuring things out.
• High ownership, strong follow-through, and a bias toward shipping.

Preferred

• Nice to have: AI or vertical SaaS background, founder brand building, and experience managing or mentoring a marketing teammate.

Benefits

• Medical, dental, and vision.
• Flexible PTO.
• Hybrid SF office, 3 to 4 days a week with the founders.
• A small, high-caliber team where your work has real impact from day one.