Responsibilities

• You will own sales pipeline contribution from marketing.
• You will manage and optimize our HubSpot instance from contact management, attribution, website optimization, lead scoring, and reporting.
• You will create and manage campaigns with measurable goals and honest post-mortems.
• You will build out-of-funnel awareness by getting us inserted into the right conversations, communities, newsletters, events, and partnerships with adjacent voices in the space.
• You will collaborate daily with the sales team to understand status of outreach, funnel and deals and feed that back into programs and campaigns.
• Account-Based Marketing (ABM) — Work with sales to develop and execute targeted ABM programs focused on high-value enterprise accounts. Help personalize outreach, and drive engagement in priority accounts
• SEO Strategy — Own our organic search presence by building a keyword strategy rooted in the technical language our buyers
• Website Optimization — Guide continuous improvements of site performance, and conversion rates. Manage A/B testing, landing page builds, and ensure the site reflects the “right” message for our audience.
• Demand Generation — Design and run multi-channel campaigns (paid, email, content, events) with clear pipeline targets and a rigorous approach to measurement and iteration
• HubSpot Administration — Own the full HubSpot instance including contact management, lead scoring, attribution modeling, workflow automation, and pipeline reporting

Requirements

• 5–8 years of B2B marketing experience, with hopefully, some of it at an early-stage company where you had to build rather than inherit.
• a track record of contributing to pipeline, not just generating leads.
• actively curious about how AI is changing the way marketers work.
• understand the difference between a market that needs to be educated and one that needs to be activated.

Preferred

• experience marketing to data, analytics, or AI infrastructure buyers.

Benefits

• Competitive salary and meaningful equity.
• The opportunity to build something from the ground up with a team that will give you the autonomy to do it right.
• Direct access to founders and customers.
• And a market problem that's genuinely huge and interesting.