Head of Marketing

Los Angeles, CA (Hybrid)

$100K/yr – $120K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead US marketing for a cross-channel, Europe-aligned brand, managing five managers to drive growth and performance.

  • Own multi-channel strategy including paid media, email, social, content, and live commerce
  • Must-have: 5+ years in marketing and 2+ years leading teams
  • Standout: Global alignment with Europe and U.S. market adaptation

Job Description

Responsibilities
  • You will oversee all marketing initiatives in the U.S., manage a team of five managers, and ensure that every channel — from paid media to content creation — is aligned, organized, and delivering measurable results.
  • You will work closely with our Global Head of Marketing in Europe to ensure strategic alignment while adapting initiatives to the U.S. market.
  • This role is ideal for someone who combines strategic thinking with operational execution , and who thrives in a fast-paced, performance-driven environment.
  • You will manage and coordinate the managers responsible for: - Paid advertising (Meta, TikTok, etc.) - Email and SMS marketing - Social media strategy - Content creation - TikTok Lives and live commerce
  • You will set priorities, create strategies focused around growth, enforce accountability, and ensure everyone is executing at the highest level.
  • Own The Marketing Strategy
  • You will design and oversee marketing strategies across all channels, including: - Paid acquisition - Organic social growth - Content marketing - Email and lifecycle marketing - Live selling (TikTok Lives) - Collection launches and promotions
  • Drive audience growth, engagement, and revenue.
  • Align With Global Strategy: You will work closely with the European marketing leadership team to ensure that: - Brand identity remains consistent - Marketing strategies stay aligned globally - Best-performing initiatives are shared across markets - U.S. campaigns adapt European frameworks to the American audience
  • Regular cross-team collaboration and reporting will be part of the role.
Requirements
  • 5+ years experience in marketing
  • 2+ years managing a team
  • Experience across multiple marketing channels
  • Strong understanding of digital marketing ecosystems
  • Ability to manage multiple projects simultaneously
  • Highly organized and execution-focused
  • Data-driven decision making
  • Comfortable working in a fast-moving environment
Preferred
  • Fashion or e-commerce brands
  • Paid social advertising
  • Influencer marketing
  • Live commerce / TikTok Lives
  • Content-driven brands
Easy Clothes USA logo

Easy Clothes USA

To make European-inspired fashion feel personal and accessible, empowering women to embrace confidence, comfort, and class in every moment.

Founded in 2021
Los Angeles, California, USA
7 employees (2 in marketing)

Traffic Signals

Monthly Visitors
87.4K
Traffic Source Mix
Search
25.5%
Direct
56.7%
Referral
4%
Social
12.9%
Paid
0.7%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
2 (29% of company)