Head of Marketing & DTC Growth at LIVSN | Bentonville, AR | $70K/yr – $90K/yr

LIVSN

Head of Marketing & DTC Growth

Bentonville, AR (Remote)

$70K/yr – $90K/yrSenior Level3+ years expPart time

Posted 5 months ago

Top 1% of applicants do these two things.

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Job Summary

The role focuses on driving DTC growth through strategy, website performance, lifecycle marketing, and cross-channel content. Requirements emphasize e-commerce and digital marketing expertise with strong communication and technical skills. Benefits cover extensive health, development, and flexibility perks.

Job Description

Responsibilities

DTC growth strategy and execution
Website performance and conversion optimization
Total-site and product detail page clarity, structure, and storytelling
Email and SMS lifecycle marketing that supports ownership and retention
Content strategy across channels
Creative execution and brand consistency
Marketing calendars aligned with product timelines and seasonal promotional windows
Market development and customer understanding
Ability to form light partnerships and collaborations to further DTC goals
End-to-end customer journey, including reviews

Requirements

Communication: Excellent verbal and written communication skills.
Problem-Solving: Ability to resolve issues quickly and effectively, often under pressure, and in a professional manner.
Technical: Expertise in META and Google Ad platforms, Klaviyo, Shopify, and Triplewhale. Proficiency in graphic design, brand management, and copywriting, and ethical/appropriate use of AI.
Experience: 3+ years in e-commerce management, email marketing, and digital performance marketing is required.
Soft Skills: Empathy, patience, and a positive, service-oriented attitude.

Benefits

Health, vision, and dental insurance
Unlimited vacation policy with a mandatory minimum
Yearly stipend for continuing professional development and education
Paid parental leave for birthing and non-birthing parents
Equity incentive plan for qualified employees
Paid time allowance toward community or volunteer activity
Gym, fitness, and wellbeing membership reimbursement
Monthly stipend for public transportation or bike commuting
Flexible work location, schedule, and environment
Mental health resources

LIVSN

LIVSN uses natural and technical materials to create sustainable, high-quality outdoor clothing with classic styling and a modern fit. Our passion is for the outdoors and our interest is in high quality clothing.We love finding good fabric and admiring the hand, the weight, and the texture. The story of the material and what it can do inspires us to create clothing as dynamic as the fabric.The name LIVSN comes from the Swedish word "livsnjutare," which roughly translates to "one who loves life deeply; an enjoyer of life." We know we won't regret more time outside - or with friends - or with family. Abraham Maslow's famous Hierarchy of Needs lists clothing among the physiological needs to meet before moving on towards the ultimate goal of self-actualization. If clothing is something that we must have, then we believe it should perform well, look good, be ethically made, environmentally friendly - and it should last.We design our clothing to be dynamic, made with naturally technical materials, and have a subdued style. We're not out to make the "best" shirt or the "most advanced" jacket in the world. We want to make good clothing, we want to make it with tried and true methods, and we want to make it with high quality materials and modern fits. We'll be officially launching in late 2018, but will have plenty to share before then. Please follow along on our journey.Join our list: http://eepurl.com/dhC8nrSee our website: https://www.livsndesigns.com/

Founded in 2018

Bentonville, Arkansas, USA

19 employees (2 in marketing)

www.livsndesigns.com