Responsibilities

• Design and execute a data-driven growth marketing strategy across owned and paid digital channels, with clear KPIs tied to partner pipeline and platform adoption
• Own the corporate website as a business development asset, overseeing content strategy, SEO, messaging hierarchy, conversion optimization, and ongoing performance
• Develop thought leadership content and distribution strategies that build DriveWealth's authority in embedded finance, fintech infrastructure, and global markets
• Establish marketing analytics infrastructure: define reporting frameworks, attribution models, and the metrics that connect marketing activity to revenue outcomes
• Develop and execute proactive earned media strategies aligned with business priorities across financial services, fintech, business, and technology press
• Build and manage DriveWealth's executive visibility program, including CEO profiling, podcast and broadcast placement, and thought leadership positioning
• Direct the media agency relationship, including press releases, briefing materials, spokesperson preparation, and crisis communications protocols
• Secure and maintain coverage in top-tier U.S. and international outlets; manage the full media calendar with discipline and commercial intent
• Develop and manage DriveWealth's annual events and sponsorship strategy, including owned events, third-party conferences, and partner-facing activations that generate pipeline
• Build co-marketing programs with strategic partners that extend DriveWealth's reach across their partner ecosystems

Requirements

• 12+ years of progressive marketing leadership experience, with a track record that spans both technology platforms and financial services; you
  9ve built programs at scale and in regulated environments
• Active FINRA Series 24 license
• Strong product marketing instincts: you
  9ve taken complex, technical products to market and made them land with the audiences that matter
• A growth marketing orientation; you are experienced in digital channels, performance metrics, and the analytics that connect marketing activity to pipeline and revenue
• Experience leading marketing at global scale, with an understanding of how brand and product narratives must adapt across markets and geographies
• Strong strategy and operations instincts: you
  9ve worked at the intersection of marketing and business strategy and know how to build the systems and processes that make teams perform
• Financial services fluency; you understand how capital markets, trading infrastructure, or financial products work and can engage credibly with partners, press, and regulators
• Experience in earned media and executive visibility programs; comfort supporting and preparing C-suite leaders for high-stakes media moments
• The ability to lead cross-functionally across Sales, Product, Legal, and Finance, credibly and without formal authority
• Exceptional written and verbal communication skills; high editorial standards and an instinct for the right narrative at the right moment

Benefits

• We provide competitive compensation, equity, and a 401(k) match.
• We also offer full insurance coverage, a wellness reimbursement, a company-provided phone, and a personal development allowance.
• We value the time you spend away from the office with generous PTO, observed holidays, and extended leave.