Responsibilities

• Develops and implements an integrated marketing and communications strategy aligned with organizational and Development goals
• Establishes annual marketing plans with defined KPIs, timelines, and performance metrics.
• Works closely with MPTF CEO/President and Chief Development Officer in developing and implementing organization-wide communications strategies for both internal and external audiences, including all corporate communications.
• Monitors and reports on current campaign effectiveness, in collaboration with CEO/President and CDI, adjusting marketing strategies as needed to optimize reach and results.
• Works closely with the Development team to support fundraising initiatives, donor acquisition, and stewardship efforts.
• Oversees and maintains MPTF’s brand identity, ensuring consistency across all platforms and materials.
• Directs all external Development communications, including website, print and digital collateral, and video content.
• Works effectively with organization’s communications and marketing vendors and consultants and with MPTF Board members and volunteer Committees dedicated to MPTF branding, marketing and fundraising activities.
• Develops targeted marketing approaches that resonate with entertainment industry stakeholders, including studios, networks, agencies, guilds/unions, talent, and beyond.
• Proactively identifies new marketing channels, tools, and partnership opportunities, reflecting innovative approaches to audience engagement and brand positioning.

Requirements

• Minimum seven - ten years of progressively responsible experience in marketing and communications, including three years of leadership and management experience in a corporate or not-for-profit environment.
• Bachelor’s degree required; Master’s degree or post-graduate work in marketing or related field preferred.
• Expert knowledge of traditional and digital marketing, communications and branding
• Demonstrates the interpersonal and communication skills (verbal and written) necessary to interact effectively with people in a variety of situations and to oversee all marketing/communications activities and production at MPTF
• Ability to develop long term marketing strategies aligned with organizational goals
• Demonstrates the administrative and management skills necessary to organize and direct a comprehensive marketing/communications function and the staff involved
• Knowledge and understanding of the entertainment industry landscape and its unique communication channels and opportunities
• Strong relationship building skills applied internally and externally
• Demonstrates the analytical skills necessary to evaluate, approve or recommend proposed changes in policy and procedure or staffing levels, as well as forecast function needs
• Ability to work in an automated environment, including strong technology skills and experience with Microsoft Office Suite and digital technology
• Ability to foster and encourage diverse viewpoints and build consensus
• Ability to establish policies, procedures, and standards for functions managed
• Ability to execute business plans and budgets
• Ability to communicate the values of the organization, handle confidential information, and exhibit strong interpersonal skills with both internal and external customers
• Demonstrates continued professional growth and development through participation in educational and in-service training programs

Preferred

• Demonstrates continued professional growth and development through participation in educational and in-service training programs.