Responsibilities

• Own the full marketing function — strategy, execution, KPIs, and results.
• Manage and allocate a monthly marketing budget exceeding €400,000.
• Drive qualified lead generation as the primary KPI in support of the Sales team.
• Define marketing strategy, priorities, and KPI frameworks across all channels (paid, organic, email, social, SEO, personal branding).
• Lead media buying and performance marketing scaling efforts in close collaboration with performance marketing specialists.
• Develop and iterate on creative and content strategies, including testing frameworks for ads, landing pages, and funnels.
• Own website copy, customer journey design, messaging architecture, and conversion rate optimization.
• Optimize newsletter and automated email flows for engagement and conversion.
• Build and manage the marketing team — hiring strategically to remove bottlenecks and scale capacity.
• Plan and execute go-to-market strategies for new features and market expansions.

Requirements

• 5+ years of marketing experience with progressive leadership responsibility.
• Proven track record managing total marketing budgets exceeding €500,000/month.
• Experience leading an end-to-end marketing function: building and managing a team, setting strategy, and owning cross-channel KPIs.
• Deep expertise in performance marketing and media buying at scale (high-volume ad spend).
• Strong experience with conversion rate optimization — website copy, landing pages, customer journeys, and messaging.
• Hands-on experience with email marketing, including newsletters and automated flows.
• Experience planning and executing GTM strategies.
• Experience with influencer partnerships and social/content initiatives.
• Solid grasp of KPI frameworks, attribution models, and tracking for SEO, social, and personal branding.
• A hands-on operator mindset — able to scale a team while staying accountable for execution.

Preferred

• Background in B2B SaaS or e-commerce.
• Experience working in a fast-moving, early-stage company environment.

Benefits

• High-impact role with direct influence on company growth trajectory
• Flat organization with close collaboration with senior leadership
• Opportunity to build and own the marketing function from the ground up