Responsibilities

• Brand and positioning: define how candidate.fyi sounds and looks everywhere: website, content, social, email, sales collateral.
• Content strategy and category authority: build the content engine (blog, case studies, thought leadership) that makes candidate.fyi the obvious name in AI-powered recruiting coordination, working directly with our GTM Engineer to execute it.
• Demand generation: design and run the campaigns that keep top-of-funnel pipeline flowing into our sales team. You own the number, not just the activity.
• Sales enablement and messaging: partner directly with our AE and BDRs so the story you're telling in market is the same one showing up in outbound and sales conversations.
• Category-building initiatives: support strategic GTM pushes
• Marketing performance: own reporting that connects campaign and content activity to actual pipeline and revenue outcomes, not just vanity metrics.
• Real-world presence and thought leadership: get candidate.fyi in front of the market beyond our own channels: conferences and industry events, webinars, and landing speaking or podcast slots for our team. Content isn't just what we publish, it's where we show up.
• This is a hands-on role. You'll be writing copy, building campaigns, and shipping content yourself in year one - not just directing someone else's work.

Requirements

• 5+ years in B2B SaaS marketing, ideally with experience selling into enterprise HR, talent acquisition, or adjacent enterprise software categories.
• A track record of building a content or demand gen engine from close to scratch at an early-stage company - not just running an existing playbook at a larger org.
• Strong writing and storytelling instincts. Our buyers are sophisticated, skeptical HR and TA leaders - generic SaaS marketing copy won't land.
• Comfort managing a direct report while staying hands-on with execution yourself.
• Startup mentality: comfortable with ambiguity, moving fast, and doing the job before you have a full team to delegate to.

Preferred

• Experience marketing specifically into HR tech, recruiting, or the Workday/Greenhouse/Lever ecosystem.
• Experience running co-marketing or partner marketing motions with platform partners.
• Familiarity with HubSpot or a comparable marketing stack.