Responsibilities

• Build and own BrightLink’s marketing strategy, operating plan, budget, and reporting cadence.
• Define priority audiences, market segments, buyer journeys, funnel stages, and marketing contribution goals with Sales leadership.
• Execute clear positioning and messaging for BrightLink and its product portfolio. Work with Product to keep external claims accurate and grounded in what our products do.
• Plan and run focused campaigns with a defined audience, offer, owner, follow-up plan, and intended commercial outcome.
• Work with Sales to create better reasons for target accounts to engage and to improve the flow from marketing activity to accepted opportunities.
• Establish practical campaign tracking and attribution. Give leadership a clear view of how marketing investments relate to account engagement, pipeline, and customer growth.
• Manage conferences, sponsorships, and speaking opportunities as a coordinated commercial portfolio rather than a series of logistics projects.
• Improve website conversion paths and create useful ways for prospective buyers to engage before they are ready for a sales conversation.
• Turn customer evidence, product knowledge, market insight, and executive perspectives into content that supports campaigns and sales conversations.
• Bring in contractors for specialist work such as design, video, technical SEO, or paid media when there is a specific need and a clear reason for the investment.

Requirements

• 8+ years of B2B marketing experience, including work with SaaS or technology companies that have complex sales cycles.
• Experience building or improving a marketing function, demand program, or commercial operating model.
• A record of turning company strategy and product capabilities into useful positioning, campaigns, content, and sales support.
• Strong working knowledge of pipeline marketing, account-based programs, campaign measurement, and attribution.
• Experience marketing in a focused or relationship-driven market where buying cycles are long and inbound volume is only one part of the growth strategy.
• Hands-on proficiency with marketing automation and CRM platform, including campaign tracking, lifecycle stages, source data, reporting, and dashboards.
• Experience choosing, planning, and evaluating conferences, sponsorships, and speaking opportunities against business goals.
• Strong writing and editing skills. You can make complex product and market information clear without overstating the case.
• Sound budget judgment and the ability to make tradeoffs when time, people, and money are limited.
• Experience managing and developing marketing staff while remaining involved in execution.

Preferred

• Experience marketing enterprise software and services to credentialing organizations, certification bodies, licensing boards, professional associations, or other regulated industries.
• Knowledge of the assessment, testing, credentialing, or professional licensure technology market.
• Experience reaching executive and operational buyers through an account-based or consultative go-to-market model.
• Experience building a lean marketing team and deciding when additional staff, contractors, tools, or channel investments are warranted.
• Familiarity with technical SEO, measured paid-media testing, website conversion, and customer marketing.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree is a plus.

Benefits

• Health and vision benefits
• 401(k) and company matching