Bizzen

Head of Marketing

Cambridge, MA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive demand gen for a B2B construction/home services startup, owning strategy, pipeline, and ROI while shaping messaging and ICP.

  • Own demand gen programs across paid, email, outbound, events, and partnerships targeting construction and home services.
  • Know how to set up a funnel, run experiments, and tie activity back to pipeline.
  • You are a builder who owns systems end-to-end and proves ROI.

Job Description

Responsibilities

  • Own everything from positioning to pipeline.
  • Build demand gen programs across paid, email, outbound, events, and partnerships targeting construction and home services businesses.
  • Work closely with the head of sales to understand what moves deals and sharpen ICP and messaging.
  • Set up attribution so we know what's actually working and what to kill.
  • Invest to drive results; ROI is the only metric that matters.
  • Be Bizzen's voice to the market: writing content and shaping how we talk about the product.
  • Occasionally get on a jobsite to understand a contractor's day.
  • The full team has direct exposure to customers; that includes you.

Requirements

  • Owned a demand gen function at a B2B company and have pipeline numbers you're proud of.
  • Know how to set up a funnel, run experiments, and tie activity back to pipeline.
  • Ready to step into your first head-level role and take real ownership.
  • You are a builder: you'd rather set up the system yourself than spec it out for someone else.
  • Move fast, make decisions with imperfect information, and learn from what breaks.
  • Curious about our customers: want to understand how a contractor's day works.
  • Comfortable being the only marketer in the room and turning that into an advantage.
  • You've used AI to move faster and you're not precious about how work gets done.

Preferred

  • Experience building demand gen in the construction/home services vertical (preferred).
  • Willingness to be in the office regularly in Cambridge (if applicable) (nice-to-have).