Head of Marketing @ AI-powered Personal Growth Startup

Los Angeles, CA (Hybrid)

$160K/yr – $190K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own the end-to-end growth engine for a mental health consumer brand with one clear thesis, deep ICP mastery, and a hands-on creative machine that fuels funnel from acquisition to retention.

  • Growth & funnel ownership: acquisition, activation, engagement, retention in partnership with product.
  • Creative engine leadership: generate hooks and artifacts at volume and edit ruthlessly.
  • ICP mastery and brand stewardship: precise audience language and trust as a product driver.

Job Description

  • Own growth strategy end to end. Bring your own conviction about which engines will carry the next stage. Not five bets - one clear thesis, executed with depth.
  • Own creative quality across every customer-facing surface including ads, landing pages, App Store presence, push, email, social, and PR.
  • Build and lead the creative engine. Generate hooks, angles, and artifacts at volume while editing ruthlessly.
  • Develop deep ICP mastery and build a strong thesis around who users are, how they decide, and what language reaches them.
  • Partner closely with the CEO on brand stewardship. For a therapeutic product, brand trust is the product.
  • Design measurement scaffolding including clean experiments, honest baselines, compounded learnings, and rigorous testing frameworks.
  • Own funnel performance across acquisition, activation, engagement, and retention in partnership with product.
  • Direct and elevate external and internal creative talent including writers, designers, and agencies.
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Founded in 2025
Austin, Texas, USA
2 employees

Headcount Trend

Current headcount: ~2