Responsibilities

• Build and scale a predictable pipeline generation engine through affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry relationships.
• Generate qualified opportunities for the sales team and own accountability for marketing sourced pipeline and revenue.
• Own marketing budget allocation and channel strategy with a focus on ROI and revenue outcomes.
• Build repeatable acquisition systems that reduce dependence on founder led growth.
• Develop website messaging, positioning, and content that improve conversion rates and increase qualified inbound demand.
• Build SEO, AEO, and LLM visibility strategies that drive measurable pipeline growth.
• Use AI and automation to increase output, improve efficiency, and create scalable growth systems.
• Partner with leadership to establish revenue targets, pipeline goals, channel KPIs, and forecasting models.

Requirements

• 4-7+ years of hands-on B2B marketing experience within ecommerce SaaS , affiliate marketing , creator marketing, influencer marketing, partnership marketing platforms, or the Shopify ecosystem.
• Deep experience building and scaling affiliate, creator, influencer, referral, and partnership programs for ecommerce brands or SaaS companies serving ecommerce brands.
• Proven track record of generating qualified pipeline and revenue through partnership-led growth, with experience owning pipeline, revenue, or marketing-sourced opportunities.
• Experience creating thought leadership, positioning, messaging, and content that establishes a company as a category leader within the partnership marketing ecosystem.
• Experience building marketing systems from scratch in a fast-moving startup environment with a hands-on, builder mentality.
• Strong copywriting, website messaging, GTM strategy, and content marketing skills, with the ability to communicate complex partnership marketing concepts to buyers.
• Working knowledge of SEO, AEO, LLM visibility, and how buyers discover software through AI-powered search.
• AI-first operator who uses tools like ChatGPT, Claude, Perplexity, or similar platforms to move faster and produce higher-quality work while executing independently without relying heavily on agencies, large teams, or a perfect playbook.