Head of Integrated Marketing

New York City, NY (Hybrid)

$200K/yr – $275K/yrSenior Level12+ years expFull time

Posted 13 days ago

Job Summary

Own global demand generation and pipeline strategy, leading a multi-region team to drive high-quality net-new and existing-base growth through integrated campaigns, paid media, nurture, and AI-enabled insights.

Job Description

Responsibilities

  • - Define, own and execute the global integrated campaign strategy for demand generation, aligned to company pipeline and bookings targets.
  • - In partnership with Brand and Product Marketing, deliver the expanded and updated Diligent story powerfully across outbound marketing channels for our AI GRC platforms to drive high quality leads, adoption and engagement.
  • - Partner with Product, Brand and Analytics partners to understand and action competitive dynamics in messaging and channel selection for campaigns.
  • - Lead, develop, and grow a global team of demand generation, digital, and campaign marketers.
  • - Own global top-of-funnel coverage to drive high quality leads, and rigorously evaluate lead quality and conversion to support downfunnel outcomes.
  • - Own cross-sell/upsell strategies to current customer base, leveraging new platform and AI narratives to drive new conversations with clients.
  • - Build scalable global campaign frameworks and assets that support local execution in partnership with Field Marketing.
  • - Act as the primary marketing partner to Sales and RevOps on pipeline generation; represent Revenue Marketing in monthly operating reviews (MORs), pipeline reviews, and quarterly/annual planning.
  • - Globally own and scale paid media strategy and integrated campaigns across search, social, and programmatic to drive high-quality net-new pipeline.
  • - Build and manage always-on nurture, lifecycle, and agentic programs that convert awareness into qualified pipeline.

Requirements

  • - 12+ years in B2B/SaaS marketing, including 5+ years leading demand, integrated or revenue marketing teams in a fast-paced, high-growth, multi-region environment.
  • - Demonstrated experience owning integrated campaign and customer marketing strategy at scale, with a track record of driving pipeline and conversion.
  • - Experience building full-funnel programs in a multi-product platform business.
  • - Deep comfort operating at the executive level with Sales and RevOps leadership; strong influence and cross-functional collaboration skills.
  • - Fluency in pipeline and funnel metrics and long, complex B2B sales cycles.
  • - Command over marketing automation, CRM, and paid media platforms; strong command of attribution and channel-level ROI.
  • - Global experience: has led or worked closely with teams outside their home region.

Preferred

  • - Preferred experience in a $500M+ ARR SaaS company with a multi-product cross-sell/upsell motion.
  • - Global experience: has led or worked closely with teams outside their home region.

Benefits

  • - We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
  • - We have teams all over the world . We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
  • - Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.
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Diligent Corporation

Diligent Corp is one of the Leading Authorized real estate consulting Partners based in Bangalore. The company was established in the month of May, 2018. Diligent Corp is an endearing outcome of our Founder and Managing Director, Mr. Vivek Singh, compelled by his entrepreneurial spirit have the small yet proficient team has surpassed many hurdles, thus, achieving the unexpected with each progressive years. A pioneer property consultant we are privileged to be associated with Developers and many more reputed associates for home loan and home interior. We are looking forward for more opportunities in Bangalore and other cities in India. The company, here, value both professional & personal relation making an effort for Growth at both ends in all visible terms and much willing to grow our networks in prevailing corporate market globally, also making it flexible for Non-Resident Indians (NRIs), to feel like Home. We promise and allow our clientele to select the best property via unbiased reviews with a modest analysis. The company mostly deal with residential, home loan assistance, home decor & interiors, etc.

Founded in 2018
Bengaluru, Karnataka, IND

Salaries

Posted range

$200K/yr – $275K/yr

Taken straight from the job posting.

See all Diligent Corporation salaries

Marketing Team

Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
3
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Head of Integrated Marketing

Diligent Corporation · New York City, NY · Hybrid