Head of Integrated Campaigns (New York/San Francisco, US) at Parking Network B.V. | New York, USA | $231K/yr – $347K/yr

Parking Network B.V.

Head of Integrated Campaigns (New York/San Francisco, US)

New York, USA (Hybrid)

$231K/yr – $347K/yrSenior Level14+ years expFull time

Posted 3 months ago

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Job Summary

Drive global integrated campaigns and demand-gen leadership to unite cross-functional teams and deliver measurable pipeline.

Own end-to-end campaign strategy, activation plans, and cross-functional execution across regions.
Must-have: 14+ years in marketing with integrated B2B SaaS campaigns.
Standout: AI-forward approach with hands-on innovation and cross-functional influence at scale.

Job Description

Responsibilities

Lead cross-functional marketing and cross-functional teams towards a singular vision, uniting global stakeholders, strategies, channels, and tactics into a well-orchestrated demand machine.
Craft holistic integrated campaign strategies, leading with user insights, market dynamics, and performance indicators.
Own and represent key business and marketing KPIs, performance trends, and insights. Advocate for customer and market trends, and use them to advocate for campaign innovation and evolution.
Set, measure, achieve, and exceed campaign targets, including reach, acquisition, pipeline, conversion, etc.
Partner with PMM and Content Marketing to deliver compelling and differentiated messaging, content, and offers to support inbound and outbound efforts.
Partner with Regional Demand Generation and Field Marketing to deliver campaigns and tactics locally.
Translate results and make recommendations to cross-functional partners to drive continuous improvement per message and channel.
Maintain a high quality bar; ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives.
Strategy and planning: Define and execute the end-to-end campaign strategy and activation plan in conjunction with senior Sales, Marketing, and Product leaders.
Team leadership and development: Recruit, mentor, develop, and inspire a high-performing team to do the best work of their careers.
Execution and impact: Be accountable for delivering campaign strategies, in close partnership with regional and channel teams, to achieve and exceed campaign and pipeline targets.
Cross-functional partnership: Partner with Comms, Product Marketing, Regional/Field Marketing, Sales, Legal, Finance, and more to manage the entire customer journey from initial awareness and technical discovery to successful adoption and expansion.

Requirements

14+ years of experience in marketing and/or campaigns, with a significant focus on integrated campaign management in a B2B SaaS environment.
8+ years of people leadership experience, with a proven track record of recruiting, coaching, and developing high-performing teams.
Deep expertise with startup and AI audiences.
AI-forward, with hands-on experience driving innovation, efficiency, and insights using AI tools and agentic solutions.
Proven track record of developing and executing successful global, multi-channel, campaigns that drive measurable results.
Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies.
Proven history of leading successful, engaged, and inclusive marketing teams; ability to influence cross-functionally across complex global teams towards a common campaign rhythm, vision, and plan.
Content savvy, with a finger on the pulse of market shifts, technology trends, and audience needs; ability to create unique, memorable, and academic demand content.
Expert knowledge around a variety of marketing channels, including comms/PR, web, email, paid media, social media, content marketing, events, and community engagement.
Deep understanding of how to drive alignment and joint execution between marketing and sales functions.

Preferred

Prior experience at a large, fast-scaling SaaS company
Deeply knowledgeable about the FinTech space

Parking Network B.V.

At Parking Network we are passionate about connecting professionals in the parking industry. Since 1996 we have led the way in bringing together parking professionals. The pioneering source of information for parking experts worldwide, we are committed to delivering the latest industry developments right to your fingertips.Our platform parking.net is updated daily with the latest news, jobs, tenders, upcoming events, resources, and content from our members.As we've grown, Parking Network has become the ultimate go-to resource for parking information. We proudly host webinars, exclusive networking opportunities, and user group events, such as the Airport Parking Network Event (APNE).

Founded in 1996

Maastricht, Limburg, NLD

13 employees (4 in marketing)

www.parking.net