Responsibilities

• Own the GTM strategy end to end for Deposyt's SaaS platform — from blank page to high MRR — transforming a feature-rich product into clear, compelling offers business owners can’t resist.
• Build the new-customer acquisition engine — design how we win net-new business owners while activating and monetizing our existing merchant base built on our payments foundation.
• Turn 200+ platform features into a focused set of initial offers — packaged, priced, and positioned to meet customers where they are and help them scale.
• Create the company messaging — the positioning, narrative, and story that every sales conversation, page, and campaign is built on.
• Build sales narratives, pricing strategies, and enablement materials that empower our sales team to close with confidence and urgency.
• Lead market research, segmentation, and competitive analysis to sharpen our positioning.
• Test, iterate, and optimize offers and GTM strategy based on feedback from real customers and real revenue data.
• Collaborate directly with the founders and cross-functional teams — sales, product, marketing, customer success — to ensure alignment and execution.

Requirements

• 5+ years leading large-scale GTM initiatives in SaaS / B2B — ideally CRM, growth tools, fintech, or AI-driven platforms.
• A portfolio of proof. Case studies, metrics, and the ability to walk us through a GTM build from scratch: the starting point, what you created, and the revenue results.
• Zero-to-high-MRR experience. You've launched something with no revenue and built it into a meaningful, scaling revenue line.
• Proven ability to translate complex products into offers that sell — you've simplified massive feature sets into packages that resonate with business owners.
• A mix of high-level strategy and hands-on execution. You create the vision and bring it to life yourself.
• Strong sales and marketing acumen. You know what makes people buy and how to position products for growth.
• A founder's mindset. You'll treat this business like your own. Stick around, and ownership opportunities are on the table.
• Thrives in fast-moving environments — but loves knowing there's stability and security behind it.

Benefits

• You own it. No layers of people to report to, no committees to convince. You work directly with the founders and your decisions ship.
• No red tape. Get scrappy, get creative, test and test and try again. If an offer doesn't land, kill it and launch the next one — without a six-week approval cycle.
• A head start most GTM leaders never get. An existing merchant base on a payments foundation and a daily flow of new business owners — you won't be guessing who we serve, and you'll have real distribution from day one.
• Startup freedom, established-company stability. We're a profitable payments business, not a runway-burning startup. You get the scrappy build-it environment without ever having to worry about waking up locked out of your laptop and getting the news in an impersonal Zoom call with HR. We're here for the long haul — and so are you.
• A clear product philosophy. No product ships unless it helps a business get more revenue or more freedom — so everything you build has a purpose and a measurable outcome.
• A true growth position. This role grows as we grow — into broader revenue leadership, with ownership potential for the right long-term fit.