Responsibilities

• Test and refine the GTM strategy for the US market, including ICP prioritization, channel mix, messaging architecture, and category positioning
• Build the rolling go-to-market motion - events, conferences, paid media - no channel is off limits
• Identify where Aspire can win disproportionately — a vertical, a community, a channel — and concentrate resources there
• Be the on-ground leader, collaborating with local and global teams to deliver on commercial targets
• Set clear performance expectations, provide regular coaching, and build a culture of accountability and continuous improvement
• Ensure marketing generates pipeline and that sales and marketing operate as one motion, not two separate functions
• Partner closely with the Head of Partnerships on partner marketing — develop and execute co-marketing programs, joint campaigns, and partner-led demand generation that turn the partnerships function into a scalable growth channel
• Identify gaps in the team and make the case for new hires as the market scales
• Own demand generation: build programs that create measurable pipeline through inbound, events, content, and partner channels
• Build brand presence in the US — thought leadership, earned media, community, and strategic sponsorships — so Aspire becomes a recognizable name in the markets we target

Requirements

• You have hands-on experience across multiple channels and functions.
• You are based in SF, live and breathe the Startup culture.

Preferred

• Proven track record of building and leading a team, including developing more junior marketers into higher performers

Benefits

• plus bonus, equity, and benefits.