Responsibilities

• Own Daydream’s growth experimentation engine — how we test messaging, creative, audiences, channels, and product experiences to drive user acquisition and activation.
• Lead performance marketing strategy across key channels including paid social, search, and emerging platforms. You may execute campaigns directly or manage agency partners depending on the situation.
• Build and manage a high-volume creative testing program, leveraging internal resources, agencies, and AI tools to rapidly generate and test creative variations in order to quickly learn what resonates.
• Partner closely with product and design teams to optimize the full acquisition funnel — from ad creative to landing page to onboarding and activation inside the product.
• Use modern AI tools and automation to accelerate growth experimentation — generating creative variations, testing messaging, analyzing performance data, and rapidly iterating on what works.
• Translate performance data into clear insights and new experiments. You should be able to quickly identify patterns in messy data and turn them into the next round of tests.
• Create a structured testing process that allows the company to learn quickly while scaling what works.
• Serve as the central point connecting marketing performance, creative development, and product growth.
• Help shape Daydream’s broader growth strategy by identifying new channels, messaging opportunities, and product improvements that drive adoption.