Head of Growth Marketing

USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 5 months ago

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Job Summary

The role emphasizes driving enterprise revenue through ABM, pipeline generation, and category awareness, with a focus on scalable growth infrastructure and AI-enabled optimization. It requires hands-on campaign execution, paid media management, and experience with signal-based outbound. The candidate should have 5-8 years in B2B SaaS marketing and a track record of enterprise pipeline generation and AI tooling usage.

Job Description

Responsibilities

  • Drive Enterprise Revenue (70%)
  • Own pipeline generation across mid-market and enterprise segments
  • Build and run ABM programs targeting Fortune 500 decision-makers
  • Design account-based campaigns for strategic accounts
  • Scale paid campaigns across LinkedIn, Google with positive ROI
  • Build outbound sequences using Clay, Apollo, or similar tools
  • Create sales enablement materials that help AEs articulate GEO's ROI
  • Implement the LinkedIn Flywheel: boost top posts, capture engagers, follow up with value
  • Create Category Awareness (30%)
  • Make Writesonic synonymous with AI search optimization

Requirements

  • 5-8 years in B2B SaaS marketing, ideally at companies in $2M-$20M ARR range
  • Hands-on campaign execution in the last 6 months (not just management)
  • Built and optimized paid campaigns yourself (LinkedIn, Google)
  • Experience with signal-based outbound and ABM tools (Clay, Apollo, Unify, or similar)
  • Can create landing pages (Webflow, Framer, or similar)
  • Managed marketing budget of $50K+/month
  • Track record generating enterprise pipeline ($20K+ ACVs)
  • Power user of AI tools for research, content, and automation
  • Has built workflows in Zapier, Make, n8n, or Clay
  • Can vibe-code landing pages or tools if needed

Preferred

  • SEO/AEO experience (understands the shift to AI search)
  • Active LinkedIn presence with regular posting
  • Network of CMOs, SEO leaders, or marketing executives
  • Agency background (used to shipping fast across multiple clients)
  • Early-stage startup experience or founding marketer at a company that scaled
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Writesonic

4.8 Glassdoor

Writesonic is the complete GEO/AEO platform that tracks your brand's AI search visibility, identifies where competitors beat you, and executes the fixes—creating new content, refreshing existing pages, earning citations, and engaging on Reddit.In partnership with Microsoft, we're helping brands improve their presence on AI Search i.e. GEO (Generative Engine Optimization) - because 89% of B2B buyers now use AI for research, and if you're not in those answers, you're not in the deal.What Writesonic does differently:We don't just track AI visibility - we fix it. Our GEO platform shows exactly where ChatGPT and 10+ other AI platforms mention competitors instead of you, then gives you the playbook:- Which high-authority sites AI trusts (TechRadar, Reddit, etc.)- What content actually gets cited and why- How to fix technical barriers blocking AI crawlers- Real AI search volumes from 120M+ conversationsPlus AI agents that automate your entire marketing workflow - SEO and content strategy, content creation and optimization, distribution. What takes teams weeks, we do in hours.Used by 13,000+ marketers. 15,000+ five-star reviews across G2, Trustpilot, and Capterra.Backed by YC and leading investors:- HOF Capital (Uber, Stripe, Alibaba)- Rebel Fund (founded by Instacart, Reddit founders)- Soma Capital (Deel, Rippling, Razorpay)- Amino Capital (Zoom, Webflow, Rippling)

Founded in 2021
San Francisco, California, USA
118 employees (56 in marketing)
97% recommend to a friend

Traffic Signals

Monthly Visitors
685.3K
Monthly Google Ads Budget
$131.9K
Traffic Source Mix
Search
42.2%
Direct
49.4%
Referral
6.5%
Social
1.3%
Paid
0.5%

Headcount Trend

Current headcount: ~118

Marketing Team

Marketing Team Size
51 (43% of company)

Funding

Total Funding
$2.6M
Last Raise
$2.5M
Seed, 4 years ago

Funding History

  • Sep 2021
    Seed • $2.5M
  • Aug 2021
    Pre Seed • $125K

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