Head of Growth Marketing at UP Venture Media | USA

UP Venture Media

Head of Growth Marketing

USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale paid media across multiple brands, turning budget, audience, and funnel insights into measurable growth with a clear testing roadmap and robust attribution.

Growth Ownership: Lead paid media strategy, budget allocations, funnel optimization, and landing-page direction across Meta, Google, YouTube, and native channels.
Measurement and Accountability: Establish KPI framework, attribution models, performance dashboards, and reporting to drive CAC, CPL, ROAS, and revenue targets.
Cross-Function Execution: Align media buyers, designers, developers, and content teams on testing roadmaps, asset prioritization, and new offers/landing pages.

Job Description

Responsibilities

Paid media strategy across all brands and campaigns
Budget allocation and scaling decisions
Funnel and landing page direction
Creative testing strategy
Audience targeting and segmentation
Attribution and performance reporting
KPI development and performance accountability
Coordination between media buyers, designers, developers, and content teams
Testing roadmap for ads, funnels, landing pages, and offers
Review campaign performance and identify growth opportunities

Requirements

5+ years managing significant paid media budgets
Experience across Meta, Google, Native, YouTube, and other acquisition channels
Strong understanding of conversion rate optimization and landing page strategy
Ability to analyze data and make confident decisions
Experience leading teams and directing execution
Deep understanding of attribution, tracking, and funnel analytics

UP Venture Media

At UP Venture Media, we specialize in helping businesses through strategic performance marketing solutions. With a focus on SEO content marketing campaigns, we are committed to driving organic growth and maximizing online visibility for our clients.Our Mission:Our mission is to empower businesses to thrive in the digital landscape by leveraging the power of SEO-driven content marketing. We strive to deliver measurable results, helping our clients achieve their goals and surpass their expectations.

Founded in 2017

San Juan, Texas, USA

23 employees (14 in marketing)

upventuremedia.com