Tia's Circle

Head of Growth (Marketing)

USA (Remote)

Salary Not AvailableManagerContract

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Zenyu Games seeks a hands-on launch operator to execute the launch playbook, manage influencer outreach, and track metrics across social channels. The candidate will own the funnel—from emails to social to analytics—and engage TikTok/Instagram tweens and parents without heavy supervision. Requirements emphasize direct experience launching products, native social fluency, and decisive, rapid action.

Job Description

Responsibilities

  • Execute our full launch playbook — soft launch (March 13) through wide launch (April 13)
  • Run the 5-email sequence to our 20,000 existing users — from teaser to referral push
  • Manage influencer outreach and seeding across 60+ micro and Gen Z creators on TikTok and Instagram
  • Drive kid-to-kid virality: UGC, game spotlights, "I built this in 30 seconds" TikTok formats
  • Coordinate the Zenyu Games channel rebrand across Instagram, TikTok, LinkedIn, and Facebook
  • Track what matters: viral coefficient, Day 7 retention, share rate — and adapt fast

Requirements

  • You've launched something before and have the scars to prove it
  • You live on TikTok and Instagram — not just as a user, but as someone who understands why things pop
  • You know how to talk to tweens and teens (or parents of them) without sounding like a brand
  • You can write a cold outreach DM to a 15K-follower creator and actually get a reply
  • You're comfortable owning the whole funnel — email, social, influencer, analytics — solo
  • You're fast, decisive, and allergic to waiting for permission
  • Not for you if: you need a big budget, a team under you, or more than a week to feel ready. We have a detailed strategy doc, a 20K email list, and a live product. We need someone to run, not plan.