Responsibilities

• Own the end to end demand funnel for brands, agencies, and advertisers, from awareness through qualified pipeline for the sales team. Measure success by SQLs, pipeline dollars, and revenue influenced.
• Design and execute multi channel campaigns using AI tools for audience segmentation, content generation, personalization, and performance optimization. If you spend a dollar, you should be able to show exactly what it produced.
• Build and manage the marketing execution system: automation workflows, lead scoring and routing, campaign analytics, and attribution. Stitch platforms together so leads flow cleanly from first touch to sales handoff.
• Partner closely with Sales on targeting, messaging, and conversion. Ensure sellers have fast, effective collateral including case studies, decks, and proof points that move deals forward.
• Own Opendorse’s organic discovery and search visibility, including traditional SEO and emerging AI search optimization, ensuring the brand shows up where modern B2B buyers are doing their research.
• Own market positioning and manage agency partners across PR, paid media, and SEO. Shape the narrative that positions Opendorse as the definitive platform in athlete marketing.
• Work with our team to produce white papers and thought leadership content on a regular cadence, using AI tools to accelerate production without sacrificing quality. Shape executive thought leadership including CEO social channels.
• Manage a small execution team (creative + generalist), an intern outbound team, and vendor relationships. Build AI augmented workflows that let this lean team punch well above its weight.
• Own the company’s web presence, event marketing (including our annual CWS Athlete Marketing Forum), and inbound landing pages.

Requirements

• Proven demand generation and performance marketing track record in B2B or B2B2C environments, with demonstrated pipeline and revenue impact.
• Startup or high growth experience where you were both the strategist and the executor. You’ve built growth systems, not just inherited them.
• Hands on proficiency with modern martech: marketing automation, CRM tools (HubSpot is a plus), analytics platforms, and AI powered content and campaign tools.
• Fluency with AI and automation as daily operating tools. You use generative AI for content production, predictive tools for lead scoring, and automation to eliminate manual bottlenecks. This isn’t a nice to have; it’s how you work.
• Experience managing and allocating real marketing budget with clear accountability to ROI and efficiency metrics.
• Ability to build systems from scratch: outbound workflows, lead routing, vendor management, campaign infrastructure, and reporting dashboards.
• Strong experimentation mindset. You run tests, read data, and iterate quickly rather than relying on gut feel or doing the same thing every quarter.
• Comfort operating with a small team and limited resources while still producing measurable, scalable results.

Preferred

• Experience marketing to advertisers, media agencies, or brands (the buy side of media).
• Knowledge of NIL, college athletics, or the sports marketing ecosystem.
• Experience with influencer marketing platforms or marketplace businesses.

Benefits

• Stock options included.